Minna Technologies

Minna Technologies, founded in 2016 in Sweden, is a leading fintech company specializing in subscription management solutions. The company's core product is a software tool that enables retail banks and fintech companies to offer subscription management services to their customers directly within banking apps. Minna's platform allows users to view, manage, and cancel their subscriptions with a single click, providing transparency and control over recurring expenses.

The technology connects to thousands of subscription merchants, facilitating communication between banks and trusted subscription businesses to seamlessly unblock bank cards when necessary. This streamlines the process of subscription management for consumers, banks, and merchants alike. Minna's solution also includes features such as notifying customers when free trials are about to end and helping users find better deals on utilities.

As of 2022, Minna Technologies served over 20 million banking customers across multiple countries, including the UK, Benelux, and the Nordics. The company has partnered with major financial institutions such as Lloyds Banking Group, Swedbank, and ING. In January 2021, Minna raised a EUR 15.5 million Series B funding round to support its growth and international expansion, including plans to enter the US market.

Key customers and partnerships

Minna Technologies has established partnerships with several global retail banks and fintech companies. Notable clients include Lloyds Banking Group in the UK, where over 1.2 million subscription payments were stopped using Minna's technology between summer 2021 and April 2022. Other key partners include Swedbank and ING.

In May 2022, Minna announced a partnership with Anyfin, another Swedish fintech company, to integrate its subscription management technology into Anyfin's app. This collaboration allows Anyfin users to cancel unwanted subscriptions directly within the app, enhancing their financial management capabilities.

Minna Technologies also works with subscription-based businesses, offering a merchant solution to help them retain, grow, and acquire customers. The company's "Unblock" feature, launched in May 2022, enables seamless communication between banks and subscription businesses to unblock bank cards, reducing operational inefficiencies and improving customer experiences.