Respondology

Respondology is a company that specializes in social media comment moderation. The company offers a platform that helps brands manage and filter comments on their social media posts across platforms like Facebook, Instagram, YouTube, and TikTok. Respondology's technology uses a combination of customizable keyword filtering, generative AI, and human moderation to remove toxic, spam, and irrelevant comments from social media feeds. This approach aims to improve brand reputation, enhance community engagement, and boost advertising performance metrics such as return on ad spend (ROAS) and cost per acquisition (CPA). In a case study, a global direct-to-consumer company using Respondology's services saw a 34% increase in ROAS and a 27% decrease in CPA on their Facebook ads. The company's platform allows brands to tailor moderation to their specific guidelines, providing a customized solution for managing online conversations.

Key customers and partnerships

Respondology works with large brands, athletes, celebrities, and influencers to manage their social media presence. In 2021, the company assessed over 6.5 million comments for beauty and fashion brands, removing more than 90% of damaging comments. One beauty brand using Respondology's services reported a 47% decrease in CPA. The company also partners with AdRoll, as evidenced by a quote from Chelsea Dougherty, Principal Strategic Partner Manager at AdRoll, emphasizing the necessity of comment moderation in the digital landscape.