Reply

Reply is an Italian company specializing in digital services, consulting, and system integration. The company focuses on designing and implementing solutions based on new communication channels and digital media, including web and social networks. Reply operates as a network of highly specialized companies supporting key European industrial groups across various sectors such as telecom, media, industry, services, banking, insurance, and public administration. The company's services encompass consulting, system integration, and digital services, with a particular emphasis on emerging technologies like Big Data, cloud computing, digital media, and the internet of Things.

In June 2024, Cluster Reply, a Reply group company specializing in Microsoft technology, won the Microsoft Partner of the Year award for Italy. This recognition highlighted the company's innovative solutions based on Microsoft technologies, particularly in areas such as sustainability and artificial intelligence. For instance, Cluster Reply developed a project for MAIRE using Microsoft Sustainability Manager to automate environmental data management, incorporating features like an Azure OpenAI services-based chatbot for sustainability information access.

Reply has also expanded its presence in the creative sector. In May 2019, the company launched its first Creative Challenge, a team-based competition for students and creatives worldwide to develop creative concepts in areas such as social media, video, branding, customer experience, and employer branding. This initiative involved Reply's creative agencies - Avvio Reply, Bitmama, Triplesense Reply, and Xister - collaborating with partners including BP, Brose, Costa Crociere, Durex, and Fiat.

In December 2021, Reply partnered with Nexi Group to launch Nexi Digital, a European hub for technological innovation focused on digital payment products and services. This initiative aimed to insource strategic capabilities and attract young talent with scientific backgrounds, particularly in engineering and digital fields.

Key customers and partnerships

Reply has established partnerships with several prominent companies. In 2021, Reply collaborated with Nexi Group to create Nexi Digital, a European hub for technological innovation in digital payments. The company has also worked with Costa Cruises, developing a Digital Tour Expert named Futura for the Costa Smeralda cruise ship. Reply's creative agencies have partnered with companies such as BP, Brose, Costa Crociere, Durex, and Fiat for its Creative Challenge initiative. Additionally, Reply's subsidiary, Cluster Reply, has worked with MAIRE on sustainability projects utilizing Microsoft technologies.