Drift (acquired by Salesloft)

Drift is a Revenue Acceleration Platform that uses conversational AI to connect companies with buyers and customers in real-time through chat, video, voice, and email. Founded in 2015, Drift pioneered the category of Conversational Marketing, aiming to remove friction from the B2B buying process. The platform enables businesses to engage website visitors, qualify leads, and book meetings without using traditional forms. Drift's AI-powered chatbots can understand concepts, match visitor intent, and provide personalized responses, handling everything from lead qualification to support case deflection. In October 2023, Drift expanded its offerings by introducing new AI-powered innovations: Drift Engage, Site Concierge, and Bionic Chatbots. These additions aim to deliver curated, personalized experiences to buyers at every stage of their journey. Drift's technology integrates with over 50 sales and marketing tools, including CRMs and marketing automation software, to enhance its effectiveness. The platform also offers features like chat playbooks, live visitor tracking, and conversational landing pages to optimize engagement.

Key customers and partnerships

Drift serves a wide range of industries, with a focus on enterprise businesses in tech, SaaS, financial services, and healthcare sectors. Notable customers include SAP Concur, which reported improved website conversion and incremental leads and opportunities using Drift. Tenable, another client, has leveraged Drift to grow its pipeline since implementation. Drift announced a partnership with Lift AI to power its Drift Engage product, enhancing its ability to score real-time intent for website visitors. The company has also worked with marketing agencies like 2X to implement its solutions for clients. For instance, Wavestone US, an IT management consulting firm, generated USD 500,000 in revenue over a five-month period using Drift's conversational bots implemented by 2X.