Caliber Health is a provider of a fitness app that focuses on building muscle and losing weight. The platform offers a fitness assessment to measure goals, current habits for working out, and nutrition, the results of which are used to create a personalized training plan formulated by the assigned personal coach for home or gym workouts. The app also allows for tracking and measuring progress, communicating with assigned coaches, accessing educational materials, and creating healthier habits to complement workouts. Coaches provided are certified trainers, who go through a vetting process that the company claims only 1% are hired through. As of January 2024, the app offered a free version, a Caliber Pro subscription charged at USD 19 monthly, and Caliber Premium Caliber Premium starting at USD 200 per month.
Key customers and partnerships
Caliber primarily serves individuals looking for personalized fitness and nutrition guidance. The platform's user base includes both beginners and advanced fitness enthusiasts who benefit from the personalized coaching and extensive exercise library. The company has also entered strategic partnerships such as that with Fitnescity in March 2021 to provide Calibers services to its members.
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