Tastewise

Tastewise is an Israeli company that specializes in providing real-time data and insights to food and beverage businesses. Tastewise’s TasteGPT is a GenAI solution designed for the food industry, which enables companies to make informed decisions across various aspects of their market strategy, from pricing to product development. It is a conversational chatbot designed to help users get to the insights they need faster. The AI system sifts through available data online, including social media interactions, home recipes, and restaurant menus, to determine what's trending. According to the company it observes 10 million consumers and more than one million restaurants across the world at a given time. Tastewise claims that its platform can increase innovation speed by 50% and provide insights 24x faster.

Some of the use cases of TasteGPT are identifying emerging flavors by analyzing extensive recipe datasets to create novel product ideas, enhancing product recipes by recommending innovative combinations of ingredients balancing flavor, nutritional value, and eco-friendly attributes, and helping companies anticipate and capitalize on emerging trends. It also allows food manufacturers to increase cross-selling by understanding consumer likes, dislikes, and purchasing habits.

Tastewise also offers a platform to create marketing content, including campaigns, recipes, blogs, and packaging claims utilizing an AI specific to food and beverage. The company claims this can reduce time on first drafts by around 80%.

Key customers and partnerships

As reported in March 2022, the company was working with 15% of the top 100 food and beverage brands and several FoodTech startups. Some of its customers as of May 2024 include Nestlé, PepsiCo, Kraft Heinz, Campbell Soup, Givaudan, and Mars.

Tastewise has partnered with Amazon Web Services (AWS) to ensure the security and reliability of the platform customer data.