Fashmates

Fashmates is a fashion technology platform that provides personalized styling services through a combination of human expertise and artificial intelligence. The platform enables brands and retailers to offer personalized styling services via drop-in widgets and APIs on their websites. Through its styling engine, Fashmates creates shoppable outfit combinations by combining human stylists, AI technology, and style data. The platform's technology processes product catalogs through various methods including affiliate feeds, APIs, Google Shopping Feed, Shopify integration, or website scraping.

The platform's styling solutions have demonstrated significant impact on retail metrics, with data showing a 4x increase in product discovery, 3x increase in customer engagement, 32% increase in average order value, and 46% decrease in shipping costs. Fashmates maintains a network of over 200,000 professional stylists who create magazine-style looks and shoppable content for brand partners, generating new outfit combinations every minute. The platform collects over 100 million style data points to power its AI styling capabilities, which are used to auto-create and personalize looks based on user preferences.

Fashmates operates through multiple business models, including an affiliate program where brands can list their inventory on the platform, and a styling service integration that allows retailers to incorporate styled outfit recommendations directly on their websites. Companies like Gap and Uniqlo have engaged with the platform's services.

Key customers and partnerships

Gap and Uniqlo are among the major retailers utilizing Fashmates' platform services. In February 2022, the company expanded its operations to India through a strategic partnership with The Times Group, India's largest media conglomerate, to bring their innovative app to Indian consumers through their media properties.