Inito

Overview
News
Fertility Tech?
Product stageSegments
Expansion
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Women's at-home fertility/hormone measuring kit
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Inito has developed Inito Fertility Monitor, a device that tracks fertility hormones. The company claims to have over 20,000 users and the largest dataset of fertility hormones globally. Inito measures the levels of Estrogen & LH to predict up to 6 fertile days of a woman’s ovulation cycle when there is the highest possibilities of conception. The device also measures Progesterone metabolite PdG, in addition to LH and Estrogen and generates results such as high fertility, peak fertility or ovulation confirmed.


Further, Inito produces charts and measures actual values of all three hormones and personalizes results to the user. It is claimed to be the only test that measures Estrogen, LH & Progesterone metabolite PdG, and FSH on the same test strip.


Funding and financials


In November 2023, Initoraised USD 6 million in Series A funding led by Fireside Ventures. The funds were expected to be used to build advanced analytics capabilities with the help of AI.


HQ location:
3260 Hillview Avenue Palo Alto CA USA
Founded year:
2015
Employees:
51-100
IPO status:
Private
Total funding:
USD 13.5 mn
Last Funding:
USD 6.0 mn (Series A; Nov 2023)
Last valuation:
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Company profile
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