Canada-based Traction Complete, a 2019 spin-off company from the Salesforce-acquired Traction on Demand, is a lead generation platform that offers an automated lead matching and routing solution with native integration to Salesforce. Its suite of solutions includes “Complete Hierarchies” for efficient and effective sales territory planning; “Complete Leads” for automated routing, lead assignment, and matching; and “Complete Clean,” a tool for managing duplicate data through data cleansing. As of February 2023, the platform had served more than 300 companies, including Cisco, DocuSign, Zendesk, Asana, Coveo, Alfresco, and the LA Dodgers.
Customers of the solution have reported gains in key metrics, with Cisco and Coveo reporting improvements in lead-to-account matching accuracy of 150% and 74%, respectively, and Alfresco claiming an increase in closed/won rate of 10%.
Funding and financials
In January 2023, the company raised USD 5 million in Series A funding led by Pender Ventures and Thomvest Ventures to expand the team, launch new marketing campaigns, and develop new products.
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