Phoenician VC focuses on early-stage technology companies across the MENA, Europe, and the US. We are a team of seasoned investors and entrepreneurs, who work closely together to collectively provide support, insight, and guidance for financial service companies and a variety of other sectors with ever-changing market needs. We look for founders who share our values, aspirations and ongoing pursuit to continuously evolve and adapt. Our team actively supports founders to reach their potential through a collaborative process, shaping early-stage ventures and creating value across the investment cycle.  Technology is at the foundation of our ethos, driving every aspect of our work. We believe in its transformative impact, specifically within the financial services industry, and its ability to allow companies to thrive while adapting to the clear shift in users’ behavior, preferences, and internet access. Identifying and utilizing the right Fintech is the key to unlocking the social, economical, and commercial opportunities.  Fintech is the cornerstone of building any successful business, allowing for financial services to become adaptable to the needs of both venture owners and consumers, while also driving financial inclusion in many untapped markets. By combining our years of experience, our thirst for evolution, and our vision for tomorrow, we work to build long-lasting partnerships that will continuously grow and prosper.

Phoenician VC

BYVP invest in high impact founders building market transforming and category-leading companies

BY Venture Partners

Founded in 2017, Shorooq Partners is the leading alternative investment manager across the Middle East and North Africa regions. The firm’s venture capital and private credit funds invest in the most innovative technology companies. The firm has built deep sectoral expertise in Fintech, Platforms, Software, Gaming and Web3.0. Shorooq Partners has backed market leading disruptors including Pure Harvest Smart Farms, Nymcard, Tamara, Sarwa, Lean Technologies, TruKKer, Mozn and Lendo. Since its inception, Shorooq Partners was built on the principle of being founders’ partners, company builders and value investors.   Shorooq Partners is a pan regional firm with direct and indirect presence across Abu Dhabi, Dubai, Riyadh, Egypt and Korea.  Shorooq Partners refers to a group of companies that are affiliates of each other and which operate under this business name, of which Shorooq Partners Ltd (regulated by the ADGM Financial Services Regulatory Authority FSRA FSP: 190004) is a member.

Shorooq Partners

VentureSouq (VSQ) is a MENA-based venture capital fund manager with a global portfolio. VSQ manages thematic funds, with a current focus on FinTech and ClimateTech.

VentureSouq

otf Jasoor Ventures is an early stage VC fund that invests in tech and tech-enabled startups in the MENA region

otf Jasoor Ventures

ADQ launched DisruptAD in 2021 as its venture platform to foster entrepreneurial innovations. It offers a variety of investment vehicles, including venture capital deployment, venture building, and new ventures development.

DisruptAD

FJ Labs is a stage-agnostic investment firm that focuses on marketplaces and consumer-facing startups. Their investments are seed and series A. The investment range of the company is $50,000 to $5,000,000. It invests in Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest.

FJ Labs

Endeavor Catalyst is the co-investment fund set up to invest exclusively in led companies and to sustain Endeavor’s long-term operations in a mission-aligned way.

Endeavor Catalyst

Knollwood Investment Advisory is focused on financing companies in the internet security sector.

Knollwood Investment Advisory

Bossa Invest manages investment portfolios and provides asset management services to clients. It analyzes market trends to inform investment decisions. Bossa Invest serves multiple sectors, including finance, technology, and real estate.

Bossa Invest

Reciprocal is an early-stage venture firm backing the future of web3.

Reciprocal Ventures

Chimera Wealth

Dubai Future District Fund is a venture capital fund of funds that invests in new economy companies that will drive Dubai's future growth. Its goal is to increase startup and venture capital investing and business activity in Dubai and the region, while also facilitating diversified GDP growth and job creation for the next generation of industries and skills. The Dubai Future District Fund accelerates the expansion of ecosystem capacity-building initiatives.

Dubai Future District Fund

NymCard

NymCard is an issuer processor payment platform, which is reinventing payment cards through state-of-the-art infrastructure offered to banks and other financial institutions in Africa and the Middle East. It enables financial institutions to issue innovative digital payment products in regions that have historically dealt with extremely low penetration of payment cards. Utilizing powerful open API’s and Mobile SDK’s, its clients can now offer plastic, virtual, or tokenized cards to mobile end-users in as little as 8 weeks.

UAE-based NymCard is a cloud-based platform that offers payment issuing and processing for startups, FinTechs, large enterprises, and banks in the Middle East and North Africa (MENA) region to instantly create, control, and distribute virtual or physical cards through API integrations. It lets users open an account and access smart payment cards enabling them to pay and transact online. NymCard offers a “buy now, pay later” (BNPL) product, which allows customers to make purchases and split the cost into smaller amounts over a short period of time, usually weeks or months. The customer is required to repay NymCard in installments over a fixed payment schedule.

Buy Now, Pay Later

To enhance global money transfers, NymCard has partnered with Mastercard to offer fast, secure international remittances from the UAE to 47 countries, addressing the growing demand for cross-border payments... Mastercard. NymCard.. partner 

Mastercard

To enhance global money transfers, NymCard has partnered with Mastercard to offer fast, secure international remittances from the UAE to 47 countries, addressing the growing demand for cross-border payments.

Democratizing financial technology with a suite of API-based solutions

FinTech Infrastructure

Platforms that allow FinTechs to integrate banking services such as opening and maintaining accounts, facilitating card payments, etc.


Mastercard has partnered with NymCard, as the newest company to join its Network Enablement Partner program, providing it with the ability to deliver Issuances in record time.

UAE-based NymCard is a cloud-based platform that offers payment issuing and processing for startups, FinTechs, large enterprises, and banks in the Middle East and North Africa (MENA) region to instantly create, control, and distribute virtual or physical cards through API integrations. It lets users open an account and access smart payment cards enabling them to pay and transact online. NymCard offers a “buy now, pay later” (BNPL) product, which allows customers to make purchases and split the cost into smaller amounts over a short period of time, usually weeks or months. The customer is required to repay NymCard in installments over a fixed payment schedule.Nymcard was licensed as the first UAE Mastercard issuer in June 2022, offering its clients open and modern APIs, which allowed FinTechs and digital partners to issue their own Mastercard cards. The company acquired <a href="https://sp-edge.com/updates/19317">Spotti </a>for an undisclosed sum in July 2023 to broaden product offerings.Key customers and partnerships Nymcard signed an MoU with multiple companies including Saudi Payments (September 2023), Wally, Pemo, and Lamha (November 2022). The company also collaborated with other FinTech companies including Gate to Pay (August 2021), Visa (April 2022), and Foo (March 2022) to support digital payments. Funding and financialsIn June 2022, NymCard raised USD 22.5 million in a <a href="https://nymcard.com/blog/nymcard-raises-22.5M-in-funding">Series A </a>funding round co-led by DisruptAD, Reciprocal Ventures, and Shorooq Partners. The funds were earmarked to expand the team and strengthen the services in core markets as well as form local partnerships and setups.

Openpay is an Australian BNPL platform launched in 2016 offering flexible payment plans with deferments ranging between 2-24 months for transactions from AUD 50 to AUD 20,000 (approximately USD 36-USD 14,600). The platform focuses on the automotive, healthcare, home improvement, memberships, and education industries. In December 2019, Openpay was listed on the Australian Securities Exchange, raising AUD 50 million (approximately USD 35 million) in the process. This was roughly two years after it had to abruptly cancel its initial IPO plans and raised AUD 10 million (approximately USD 8 million) instead.Openpay’s B2C solution offers equal weekly and bi-weekly installment plans at no interest, with longer terms typically offered for larger ticket purchases. Its proprietary risk management technology drives the platform’s credit decisions, and it integrates with leading e-commerce platforms such as Shopify, PrestaShop, Magento, and WooCommerce. Furthermore, Openpay has a B2B trade account management solution that is separate from its BNPL service.Openpay generates revenue through merchant fees, which represent a percentage of the transaction value, customer fees (including late fees), an initial establishment fee, and a recurring plan management fee.Initially available in Australia and New Zealand, Openpay expanded its operations to the UK in June 2019, followed by a US launch in December 2020 under the brand Opy. However, it withdrew from the UK BNPL market in March 2022 citing its inability to compete in the market. It also revealed that it will continue to offer longer-term repayment plans for dental procedures and car repairs in the UK through partnerships.Key customers and partnershipsIt entered the veterinary market in the US via a partnership with ezyVet, which provides cloud-based software for veterinary professionals, and its plans are expected to be available on ezyVet platforms by early FY2022 in the US. It partnered with contactless payments firm Everyware in <a href="https://sp-edge.com/updates/5954">October 2021 </a>to offer the first-ever Pay-by-Text BNPL solution, followed by a tie up with American Express in <a href="https://sp-edge.com/updates/7084">December 2021 </a>.Openpay secured a strategic partnership with the payments processor Worldpay and Cross River Bank. As a result, Openpay’s payment plans were integrated with Worldpay’s payment gateway as the merchant acquirer for Openpay in the US, while Cross River was expected to serve as <a href="https://sp-edge.com/updates/5806">Openpay’s lender </a>for consumer financing loans to US customers, meaning it will fund and originate all loans on Openpay’s US platform. However, in July 2022, Openpay announced that it’s ceasing operations in the US market owing to economic headwinds stemming from rising interest rates and deteriorating consumer sentiment.

Openpay

PrimaHealth Credit (PrimaHealth) is a BNPL solution designated for elective medical procedures such as cataract surgery, orthodontic work, dental care, LASIK, and addiction treatment. PrimaHealth’s credit decision-making is handled in-house using proprietary credit underwriting models. With PrimaHealth, patients would pay 25% to 50% of the cost upfront, and the residual cost, running from USD 300 to USD 24,000, can be repaid over 2-4 months. PrimaHealth’s interest rates range from around 0% to 25% APR with an average loan size of USD 1,800 across all types of procedures.As of December 2020, PrimaHealth was available in Arizona, California, Florida, Oklahoma, and Texas, and plans to expand across all 50 states by 2021.

PrimaHealth Credit

Laybuy is a New Zealand-based BNPL provider offering its services in Australia, the US (beta launched in December 2020), and the UK through a partnership with the streetwear retailer Footasylum in 2019. The platform partners with Experian, a multinational credit bureau, to help with its credit decision-making. Through Laybuy, users can make online or in-store purchases over six weekly payments with no interest charges if paid on time. The in-store offering is facilitated by Laybuy’s “Tap to Pay'' digital card, available in Australia and New Zealand as of March 2021 and launched in August 2021 in the UK. The platform has an average customer transaction limit of GBP 240, and any missed payments will result in the user account being suspended and a late fee of USD 10.In FY2022, the platform reported gross merchandise volume (GMV) of NZD 868 million (~USD 600 million), reflecting 47% YoY growth. The platform’s revenue grew by 45% YoY to NZD 47.1 million (~USD 32.8 million). The UK operation accounted for the majority (~60%) of GMV in FY2022, improving on its ~50% share last year. The company also revealed that total active customers increased 23% YoY to 931,000, while total active merchants grew 50% YoY to 13,700. Laybuy was listed on the ASX from September 2020 to March 2023, after which it was <a href="https://sp-edge.com/updates/15915">delisted</a>.Laybuy issued <a href="https://sp-edge.com/updates/30597">receivership notice</a> in June 2024 due to financial pressures and economic challenges affecting its operations in New Zealand and Australia. The company stated that Laybuy Group Holdings Limited, Laybuy Holdings Limited, and Laybuy Australia Pty Limited were placed for receivership on 17 June and that its UK entities remain unaffected.Key customers and partnershipsIn May 2023, <a href="https://sp-edge.com/companies/976316">​​ </a>Laybuy collaborated with New Zealand-based Centrix, a credit bureau, to develop a credit reporting system, <a href="https://sp-edge.com/updates/18326">PayWatch </a>. The company also <a href="https://sp-edge.com/updates/18595">partnered with Eventfinda </a>, an event ticketing and marketing platform, to embed its BNPL solution and offer flexible payment options for event tickets. Laybuy secured partnerships with merchants such as Rakuten, AWIN, and Sovrn, giving users access to more than 5,000 merchants in the UK, including WHSmith, Asos, Nike, Marks &amp; Spencer, Amazon, and eBay.

Laybuy

Tamara is a Saudi Arabian BNPL platform provider offering customers the option to pay in 30 days or in three installments over 60 days at zero interest, making it Shariah-compliant. Tamara settles payments with merchants weekly for a commission-based fee, charging a late payment penalty of SAR 25 (approximately USD 7) from customers. These charges are capped at a lower rate between SAR 150 or 25% of the total transaction value. In September 2020, Tamara established a partnership with the e-commerce platform Salla, extending its reach to more than 10,000 merchants on the platform. As of June 2021, it operates in Saudi Arabia and the UAE with offices in Germany and Vietnam. In July 2023, Tamara <a href="https://sp-edge.com/updates/19954">secured a permit </a>to operate its flexible payment services from the Saudi Central Bank following a trial period of operation within the Saudi Arabian regulatory framework.Key customers and partnershipsThe company claims to be the market leader in the BNPL space in Saudi. It reported that its transaction volume grew 170% month-on-month and its customer base increased 180% month-on-month over the six months preceding its Series A round. As of January 2023, the platform had serviced over 9 million registered users and had over 30,000 merchant partners, including partnerships with firms such as IKEA, Jarir, Shein and Namshi.<a href="https://sp-edge.com/updates/27305">In March 2024</a>, Tamara partnered with UK-based <a href="https://sp-edge.com/companies/615710">Uqudo</a>, a digital identity verification platform, to enhance privacy and security on digital transactions. <a href="https://sp-edge.com/updates/25271">In January 2023</a>, the company partnered with Egypt-based <a href="https://sp-edge.com/companies/497895">Paymob</a>, a payment gateway platform, to provide an integrated solution that facilitated installment payments for customers in the Gulf Cooperation Council (GCC) region.Funding and financialsIn <a href="https://sp-edge.com/updates/24016">November 2023</a>, Tamara secured up to USD 250 million in debt financing from Goldman Sachs and Shorooq Partners. It comprises an incremental debt financing of USD 200 million of senior debt provided by Goldman Sachs (bringing its senior warehouse facility up to USD 350 million, an increase from USD 150 million raised in <a href="https://sp-edge.com/updates/17139">March 2023</a>) and USD 50 million mezzanine tranche led by Shorooq Partners, which brings the total warehouse facility up to USD 400 million. The company earmarked the funds to service its growing BNPL product demand and invest in developing new products and services.

Tamara

Fly Now Pay Later is a UK-based consumer credit provider regulated by the Financial Conduct Authority. The platform provides its services exclusively to the travel sector through a direct-to-consumer app (Anywhere) and an integrated checkout solution. The platform allows consumers to spread the cost of travel over a maximum of 12 months, with a limit of GBP 3,000 (approximately USD 4,200). The plans’ interest rates vary depending on the applicant's borrowing history; therefore, users may incur a one-off credit transaction fee. The payment plans can be applied to flight bookings, hotels, and car hires.The company has partnered with travel brands such as Lastminute.com, TravelUp, Kayak, LycaFly, and Trivago.The company secured GBP 55 million (approx. USD 75 million) in <a href="https://sp-edge.com/updates?industryIds=58">debt funding </a>from Atalaya Capital Management. The round follows its extended Series A round worth GBP 10 million (approx. USD 14 million) in May 2021. The debt infusion is earmarked to support its expansion efforts in the US, which it entered into in 2020.

Fly Now Pay Later

The providers plug into merchant checkouts and convert business purchases into installments.

These platforms integrate with the merchant’s e-commerce checkout and primarily offer the BNPL solution through their app. Consumers are restricted to shopping at merchants integrated with the provider in most cases.

These providers integrate with the merchant’s e-commerce checkout. The service is offered through the provider’s app or a virtual card that facilitates in-store application, including non-partnered retailers.

These companies offer merchants and financial institutions a white-label product to provide in-house BNPL solutions.

Solutions can use AI/ML to improve the quality of underwriting tools used in assessing consumers

Use of blockchain technology for customer screening is an emerging area

NymCard

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