Hurb, formerly known as Hotel Urbano, is a Brazilian online travel agency founded in 2011. The company offers various travel-related products and services including hotels, vacation packages, flights, experiences, and resort stays. Hurb utilizes artificial intelligence and machine learning technology to find deals and optimize pricing. As of 2022, Hurb had over 25 million registered travelers and offered destinations in over 35,000 locations worldwide. The company operates primarily in Brazil but has expanded internationally, with offices in Portugal and Canada. Hurb's business model is based on selling flexible date travel packages at discounted rates, often months in advance of travel dates. This allows them to aggregate demand and negotiate lower rates with suppliers. However, in 2023 Hurb faced significant challenges fulfilling bookings and paying suppliers, leading to widespread customer complaints and legal issues.
Key customers and partnerships
The company claims to have taken over 5 million Brazilians on trips and sold more than 22 million room nights as of late 2022. Hurb states that 400,000 people traveled using their services in 2023 alone. The company has an official partnership with Walt Disney World Resort to sell discounted Disney resort stays and park tickets. Hurb also operates an affiliates program with over 120,000 members who can earn commissions by promoting and selling Hurb's travel products.
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