Bambuser

Bambuser is a global Software-as-a-Service (SaaS) provider specializing in live video shopping technology. Founded in 2007, the company initially focused on mobile live streaming solutions before pivoting to live commerce in 2019. Bambuser's core offering is a platform that enables retailers and brands to host interactive, shoppable livestreams directly on their websites or mobile apps. The technology allows viewers to watch product demonstrations, ask questions in real-time, and make purchases seamlessly within the same interface. Bambuser's solution integrates with existing ecommerce platforms and offers features like one-to-many broadcasts, one-to-one consultations, and social media multistreaming. The company's proprietary video technology, refined over 15 years, delivers high-quality streams that can showcase product details effectively. In 2023, Bambuser reported quarterly revenue of USD 126 million, indicating strong growth momentum. The platform has been adopted by major retail brands across fashion, beauty, and other sectors, with clients reporting significantly higher engagement and conversion rates compared to traditional ecommerce.

Key customers and partnerships

Bambuser's client base spans a wide range of industries, with a particular focus on fashion, beauty, and luxury brands. Notable customers include QVC, Bloomingdale's, Dick's Sporting Goods, Adidas, Clinique, Estee Lauder, Hugo Boss, LVMH, IKEA, Fendi, Dior, Farfetch, Tommy Hilfiger, and Louis Vuitton. The company has also expanded into other sectors, including entertainment, food, and regional development. In February 2022, Bambuser established operations in Japan to support its expansion in the Asian market. The platform has enabled over 300 brands as of 2021. Bambuser's technology powers QVC's enhanced video shopping experiences on QVC.com, allowing for more direct and meaningful customer engagement. Estee Lauder reported receiving 10 times more likes and a 500-fold increase in sales conversions when using Bambuser's platform compared to broadcasting on Instagram.