Paydiant was a company that provided a cloud-based white-label mobile wallet platform enabling merchants and banks to deploy their own secure mobile wallet solutions under their brand names. Its patented technology allowed merchants to integrate mobile wallet functionality, including mobile payments, loyalty programs, offers, and e-receipts within their existing mobile apps.
The platform assisted merchants in acquiring new customers and increasing sales by delivering targeted offers and personalized loyalty programs directly to consumer mobile devices. Payment credentials were never stored on users' phones but instead securely held in a PCI-compliant data center, enhancing transaction security.
Paydiant's flexible platform supported various payment instruments like debit, credit, gift, and private-label cards while providing valuable insights into customer spending behavior. It facilitated seamless integration with existing point-of-sale systems across popular smartphone models, eliminating hardware upgrade requirements. The company's technology was compatible with emerging standards like Bluetooth Low Energy (BLE).
In March 2015, Paydiant was acquired by PayPal to bolster the latter's in-store mobile payment capabilities and enable merchant partners to build branded mobile wallets integrated with PayPal's services.
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