Totango is a sales intelligence and sales workflow automation platform that uses its proprietary technology “SuccessBLOCs'' to track customer engagement and referrals across the customer lifecycle. The firm’s all-in-one-platform provides solutions for sales, production, and operations teams, covering the entire customer journey, ranging from initial customer contact to expanding interactions and customer advocacy. The platform features a customer health score, customer profiling, sales playbooks, automated workflows, campaign automation, customer data platform, and reporting. It also leverages AI to provide insights about the customer's satisfaction and preferences. As of February 2022, Totango served 5,000+ customers including Google, Zoom, SAP, WalkMe, Aircall, Trustpilot, Postclick, Sonar, and SentinelOne.
Totango claims to have a return on investment for customers of 23+ points in churn reduction and a revenue growth of 136% YoY.
In February 2024, the company announced a merger with Catalyst, a customer success platform, to combine Totango's enterprise-grade features with Catalyst's interface and AI capabilities to create a comprehensive customer success platform.
Key customers and partnerships
The firm had been successful in securing enterprise level customers such as SAP, a global software provider, where in January 2019, the company entered into a five-year agreement of USD 30 million to deploy its platform in SAP's customer support and retention systems across 3,000+ work stations globally.
Funding and financials
In September 2021, the company raised USD 100 million in a Series D funding round led by Great Hill Partners. The company intended to use the funds for product development, market expansion, and for its overall strategic growth objectives.
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