Basking.io

Basking.io is an AI and Wi-Fi-based workplace occupancy analytics platform that provides corporate real estate teams and landlords with tools for COVID response, office safety compliance, and space optimization insights. The company leverages existing Wi-Fi networks and machine learning algorithms to analyze the location data of devices connected to an office's network, converting this information into real estate metrics and workplace insights relevant to enterprise workplace and real estate managers.

Basking.io's platform is designed to be GDPR-compliant from the outset, ensuring privacy protection by not collecting, storing, or processing personal data. The only personal identifiable information gathered is the MAC address of devices seen by the wireless network, which is pseudonymized. This privacy-focused approach is crucial for enterprise customers, addressing concerns around data protection and IT security.

One of the key advantages of Basking.io's solution is its fast deployment, taking minutes or a couple of hours to integrate with Wi-Fi vendors like Cisco and HPE Aruba. This software-based approach avoids additional hardware installations, making it cost-effective at scale. The platform enables features like real-time occupancy monitoring, social distancing compliance, and tracing of office-to-office visits for Covid-19 response.

In collaboration with partners like Colliers International, Basking.io has demonstrated its ability to optimize real estate portfolios. For instance, at Colliers' European headquarters in London, the platform helped identify opportunities to accommodate headcount growth without renting additional office space, resulting in cost avoidance of approximately EUR 1 million annually.