Relative Insight

Relative Insight is a text analytics company that provides an AI-powered platform for analyzing various forms of text data. The company's technology, originally developed for law enforcement, uses advanced comparative linguistics and natural language processing to extract actionable insights from sources such as surveys, reviews, social media content, customer experience feedback, and voice of the customer data. Relative Insight's platform is designed to rapidly analyze millions of words, comparing them across multiple variables to highlight critical differences in consumer language. This analysis helps explain market trends, customer behavior, and provides insights for more effective communication with target audiences. The company's solution is particularly valuable for digital marketing, consumer analytics, and customer experience applications. Relative Insight's platform offers fast turnaround times for critical insights on market trends, customer service issues, product opinions, and marketing campaign effectiveness. The company had offices in London, New York, and Lancaster, with plans to expand its operations in the US.

Key customers and partnerships

Relative Insight has built a growing international client base, including prominent global companies such as Sky, Nespresso, Starbucks, General Mills, MetLife, and Sony. The platform is utilized by brands and agencies to generate customer, target audience, and competitor intelligence from various text sources. In June 2022, Relative Insight was recognized as the eighth-fastest growing tech company at the Northern Tech Awards, which celebrates innovative technologies and businesses in the North of England and Scotland. This recognition underscores the company's rapid growth and expanding presence in the text analytics market.