GenoPalate

Overview
News
Functional Nutrition?
Product stageSegments
Go-to-Market
?
Supplements and nutraceuticals, Telenutrition platforms
?

GenoPalate is a nutritional genomics company that provides personalized nutrition analysis and recommendations tailored to an individual's genetic makeup based on its at-home testing kits. It uses proprietary algorithms to interpret a customer's DNA and develop a comprehensive nutrition plan encompassing optimal food choices, nutrient requirements, and dietary sensitivities. Customers can either purchase GenoPalate's at-home DNA testing kit or upload existing genetic data from services like 23andMe and AncestryDNA to design their nutrition plan.

The company's core offering is a detailed report that reveals an individual's genetic-based needs based on the analysis of over 150 genetic markers. It recommends up to 140 optimal food items categorized into groups such as fruits, vegetables, and proteins. The report also highlights potential sensitivities to lactose, gluten, caffeine, and alcohol based on the customer's DNA analysis. As of July 2024, the company charged users USD 179 for an at-home testing kit and detailed analysis and USD 159 for a detailed analysis for data gathered from 3rd party DNA testing kits.

After customers have purchased a DNA-based nutrition report, GenoPalate offers users access to subscribe to personalized dietary supplements under brands GenoVit, its personalized supplement offering, and GenoBlend, its protein and fiber powder. Additionally, the company offers options for personalized dietician consulting to assess a user’s current diet, set goals, and provide education and support. Genoplate additionally offers a metabolic support booster which, as of July 2024, was retailed at USD 60 for 60 capsules.

Key customers and partnerships

In January 2024, GenoPalate announced a strategic partnership with Earth Fare, a clean grocery store chain, to become its first grocery retail partner. Together, the brands aimed to harness the power of biomarkers, proprietary algorithms, and extensive databases to offer personalized nutrition recommendations to Earth Fare shoppers, enabling them to make informed dietary choices tailored to their genetic makeup.

HQ location:
Wauwatosa WI USA
Founded year:
2016
Employees:
11-50
IPO status:
Private
Total funding:
USD 11.3 mn
Last Funding:
USD 5.6 mn (Private Equity; Oct 2022)
Last valuation:
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