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Madhive

Marketing Automation
Product stageSegments
Growth
?
AdTech
?

Madhive is a full-stack programmatic advertising solutions provider for agencies and brands, broadcasters, and suppliers. For agencies and brands, the platform provides a programmatic demand-side ad platform (DSP) specialized for connected TV (CTV) advertising. This allows them to effectively reach target audiences, measure campaign impact, and execute prospecting and retargeting strategies. Meanwhile, broadcasters benefit from the platform's next-gen decision engine, "Roger," which handles a high volume of connected TV/over-the-top (CTV/OTT) requests and provides real-time reporting for improved campaign performance. Additionally, Madhive provides simplified supply paths and builds premium partnerships with supply-side ad platforms (SSPs) and publishers, giving suppliers access to a range of advertisers. Madhive's coverage spans both national and local markets, encompassing 100% of OTT markets across 210 domestic designated market areas (DMAs), offering detailed insights into hard-to-reach audiences. As of July 2023, the platform had served 5,000+ publishers and had established partnerships with more than 50 direct SSPs. 

Key customers and partnerships 

In June 2017, the firm partnered with Premion, a comprehensive OTT advertising solution, to enhance transparency and accountability within the ad tech ecosystem. In January 2022, the company partnered with Medicx Health, a healthcare technology marketing and analytics company, to introduce an OTT solution tailored specifically for the healthcare industry. In July 2022, Madhive partnered with TransUnion, a global information and insights company, to assist advertisers in overcoming identity challenges when targeting households and individuals with personalized ads.

Funding and financials 

In June 2023, the company secured USD 300 million in a funding round led by Goldman Sachs Asset Management. It planned to use the funds to accelerate the growth and adoption of its CTV platform, focusing on the local advertising market. The company also planned to expand its services to national and direct-to-consumer advertisers, as well as retail media networks. Additionally, the company aimed to increase its headcount of ~200 employees by 20% during 2023.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Company Brief


HQ location:
New York NY USA
Founded year:
2016
Employees:
101-250
Total Funding:
USD 300.0 million
Last Funding
USD 300.0 million, Jun 2023

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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