Therabody

Therabody is a global pioneer in wellness technology, offering a range of innovative products and services to promote healthy living. The company's flagship product, the Theragun, is a percussive therapy device designed to alleviate pain and improve muscle recovery. Therabody's Theragun lineup includes various models, such as the Theragun Elite, Theragun Prime, and Theragun Mini, each with different speed settings, amplitude, and attachments to target specific muscle groups.

Therabody's technology utilizes percussive therapy, delivering quick, repeated strikes to the body to trigger blood vessels to dilate, increase circulation, and release muscle knots. The devices feature ergonomic designs, allowing for multiple grip options and ease of use. The brand has expanded its offerings beyond massage guns, introducing products like RecoveryAir pneumatic compression boots, PowerDot electrical stimulation devices, and TheraFace facial health devices.

In September 2022, Therabody raised USD 165 million in a growth equity round, valuing the company at over USD 1 billion. This funding allowed Therabody to further invest in hardware, software, services, and digital content, solidifying its position as a leader in the wellness tech industry. As of February 2024, the company offers its products in more than 60 countries and has nearly 600 granted patents globally, with over 200 more patent applications pending.

Key customers and partnerships

Therabody's customer base spans various industries, including professional and collegiate sports teams, fitness enthusiasts, and individuals seeking relief from muscle tension and pain. The company has partnered with several high-profile athletes, such as Kevin Hart and Aaron Rodgers, who have invested in the brand and promoted its products.

In February 2022, Therabody announced plans to expand its physical presence with the launch of Reset, a chain of whole-body wellness centers offering a range of services, including cryotherapy, light therapy, and hyperbaric chambers. By July 2022, the company aimed to have 22 physical locations, including Reset centers and standalone retail stores, across major US cities like Los Angeles, New York, Chicago, and Houston.