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MNTN

Marketing Automation
Product stageSegments
Growth
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AdTech
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MNTN is an adtech firm specializing in performance advertising for connected TV (CTV). The firm provides a self-service platform allowing brands and agencies to place ads on premium, ad-supported shows streamed via smart TVs, and over-the-top (OTT) devices. The platform includes solutions for 1) targeting customers via Oracle Data Clouds audience segments, 2) retargeting ads to visitors of websites of premium networks, and 3) attributing and measuring the performance of advertising campaigns via the MNTN platform as well as Google Analytics. Brands that use MNTN’s platform as of January 2022 include Coach, Swatch, Herman Miller, and Montblanc.

In June 2021, the firm acquired Maximum Effort Marketing, a digital marketing agency founded by actor Ryan Reynolds and George Dewey. Subsequently, Ryan Reynolds and George Dewey were appointed as the chief creative officer and chief brand officer of MNTN, respectively. 

The firm launched a creative-as-a-subscription (CaaS) service where brands can partner with MNTN’s ad agencies and production firms to create ad content, with brands that spend a significant amount having the opportunity to have the ad production done by Maximum Effort Marketing. In June 2023, the firm introduced MNTN VIVA, a video creative platform that combines generative AI tools with an intuitive editing environment for marketers.

Funding and financials

In February 2022, MNTN in its biggest fundraising round to date, raised USD 119 million in Series D led by BlackRock and Fidelity management and research.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Product updates
Jun 15, 2023
MNTN unveils generative AI-powered video creation solution for marketing campaigns
Marketing Automation
Partnerships
Apr 6, 2022
VideoByte partners with Katz Digital to elevate its novel A2V ad-serving technology
Marketing Automation
Funding
Apr 6, 2022
TV ad analytics solution EDO raises USD 80 million; valued at USD 200 million
Marketing Automation
Funding
Jan 31, 2022
MNTN raises USD 119 million in Series D led by BlackRock and Fidelity
Marketing Automation
M&A
Jan 19, 2022
MNTN acquires video creation platform QuickFrame
Marketing Automation
Product updates
Dec 6, 2021
AdTech firm MNTN introduces Creative-as-a-Subscription (CaaS) service to run connected TV campaigns
Marketing Automation

Company Brief


HQ location:
823 Congress Avenue #1827 Austin TX USA
Founded year:
2009
Employees:
251-500
Total Funding:
USD 185.8 million
Last Funding
USD 2.0 million, Jan 2023

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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