Aqara

Aqara is a leading smart home technology company that develops and designs hardware and software solutions for the connected home. Founded in 2016, Aqara offers a comprehensive ecosystem of smart home devices, including hubs, sensors, switches, cameras, and controllers. At the core of Aqara's system is its Zigbee 3.0 hub, which allows users to connect and control up to 128 compatible devices. Aqara's products are known for their affordability, reliability, and compatibility with major smart home platforms like Apple HomeKit, Google Home, and Amazon Alexa.

Aqara's product lineup includes a wide range of devices for home automation and security. The company offers smart sensors for detecting motion, temperature, humidity, and water leaks, as well as door and window sensors for monitoring entry points. Aqara also produces smart switches, plugs, and lighting controls to automate home electronics and lighting. For home security, Aqara provides smart door locks and security cameras with AI-powered features like facial recognition and gesture control.

One of Aqara's key strengths is its focus on integrating with existing smart home ecosystems. The company has been actively working to support the new Matter smart home standard, with plans to update many of its existing products to be Matter-compatible. This commitment to interoperability ensures that Aqara devices can work seamlessly with other smart home products and platforms.

Key customers and partnerships

Aqara has established partnerships with major technology companies to expand its reach and compatibility. The company works closely with Apple, Google, and Amazon to ensure its products are certified and compatible with their respective smart home platforms. In 2023, Aqara launched its products in 42 Apple Stores across mainland China, marking a significant milestone in its retail expansion.

Aqara has also been actively expanding its presence in international markets. The company's products are available in over 192 countries through its online Aqara Home stores and various retail partners. In Australia, Aqara has partnered with JB Hi-Fi to sell its products in retail stores. As of 2023, Aqara was planning to enter the North American market, with products expected to be available on Amazon in the US.