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EDO

Marketing Automation
Product stageSegments
Early
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Marketing data & analytics
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EDO is an ad performance measurement firm specialized in linear and streamed tv, providing advertisers with data and analytics to measure and optimize ad campaigns. Its platform can measure consumer engagement in real-time, while it claims that its proprietary search engagement tool can capture the moment when consumers go from being passive viewers to active users by measuring internet activity at the moment when TV ads are run. The firm also leverages a database of over 200 million tv ads to provide real-time competitive intelligence. The firm also provides movie theatres insights and predictions on a movie’s opening weekend performance and on moviegoers’ engagement. As of April 2022, more than 20 brands, including Subway, Toyota, 21st Century Fox, ESPN, and Royal Caribbean Group, use EDO’s solutions.

EDO was co-founded by actor Edward Norton and Dr. Daniel Nadler, who had previously founded Kensho Technologies Inc., a data science software company specializing in AI that was sold to S&P Global in 2018 for USD 550 million, making it the most valuable privately-owned AI company.

In April 2022, EDO raised USD 80 million in strategic growth funding to expand its sales and marketing activities for product development and to add new data sources. The firm also received a pre-investment valuation of more than USD 200 million.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Partnerships
Dec 19, 2023
EDO partners with FuboTV to provide granular CTV engagement data for ad campaigns
Marketing Automation
Funding
Apr 6, 2022
TV ad analytics solution EDO raises USD 80 million; valued at USD 200 million
Marketing Automation

Company Brief


HQ location:
Los Angeles CA USA
Founded year:
2014
Employees:
101-250
Total Funding:
USD 92.0 million
Last Funding
USD 80.0 million, Apr 2022

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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