vCita

vCita is a cloud-based solution for SMEs that provides an integrated app to manage all client interactions. It helps users save time by turning routine tasks such as marketing campaigns, scheduling, and payment collection into single-click operations.

In July 2020, vCita further increased functionality of its platform by launching the open CRM platform Developer Hub, facilitating collaboration and innovation among users and guiding them to build customized solutions, thereby enhancing revenue potential. In October 2022, the firm launched a revamped mobile app built on a new app infrastructure which it claims to result in faster load times, smoother navigation, and uses significantly less memory space. In May 2024, Vcita launched BizAI, an AI-driven business advisor that helps SMBs construct growth plans, optimize pricing and product selection in line with competitors, create marketing assets, and assess staff performance, among other things.

Key customers and partnerships

As of July 2019, the company had more than 100,000 paid users across the globe.

In 2020, vCita expanded in the European market by partnering with Mastercard to introduce the Business Unusual app, which helps SMEs automate certain tasks in the sales cycle and provides a learning toolkit to help SMEs maximize the benefits of the CRM app.