Persona

Persona is a personalized vitamin and supplement subscription service founded in 2016 and based in Snoqualmie, Washington. The company offers customized daily vitamin packs tailored to each customer's individual health needs and goals. Customers start by completing a 5-minute online health assessment that collects information on their diet, lifestyle, medications, and health concerns. Persona's algorithm then generates personalized supplement recommendations, which are reviewed by the company's team of doctors and nutritionists.

Persona offers over 80 different vitamins, minerals, herbs, and other supplements to address various health goals like sleep, energy, weight management, stress reduction, and immune support. The company manufactures its supplements in FDA-registered, cGMP-certified facilities in the US. Persona emphasizes using high-quality, bioavailable ingredients with minimal fillers or additives.

Customers receive a 28-day supply of daily vitamin packs delivered to their door each month. The packs are personalized with the customer's name and divided into morning and evening doses for convenience. Subscriptions can be easily customized, paused, or canceled through Persona's website or mobile app. The app also provides supplement information, reminders, and access to Persona's team of nutritionists for personalized support.

Key customers and partnerships

In 2019, Persona was acquired by Nestlé Health Science, expanding its reach as part of a global nutrition company. In 2022, Persona began selling some of its vitamin packs through select Target stores and Target.com, marking its first wholesale retail partnership. The company also partners with Vitamin Angels, donating vitamins to children in need with every order.