Butler Hospitality

New York-based Butler Hospitality is an on-demand platform providing virtual room service by operating restaurants in hotels and delivering to non-service hotels within a 30-minute radius. The company’s model is built around optimizing and monetizing the square footage of a hotel’s existing kitchens as well as maximizing the use of its equipment. Aside from operating the hotel’s kitchen, Butler Hospitality handles everything from menu design and meal preparation to billing.

The company operates as a B2B2C model. Butler’s omnichannel software is integrated into the hotel experience, allowing guests to access Butler to order room service through a number of avenues including via the hotel welcome email upon booking a room, the front desk, in the elevators, from the hotel room TV, or Butler’s website. Butler reportedly receives 90% of the revenue, with 10% going to the hotel.

As of November 2021, Butler owned five different restaurant concepts including Standard by Butler (a casual bar and grill serving three meals a day), Prime by Butler (an upscale American brasserie), and Super Franc (a Tuscan steakhouse). In November, the company reported that it was growing 20% month-over-month, with plans to service 250,000 rooms in 2022.

In October 2021, Butler Hospitality raised USD 35 million in a Series B round of funding led by Shamrock Holdings, Mousse Partners, and Maywic Select Investments. This infusion of funds follows the company’s July 2020 round of USD 15 million in Series A funding. The company will invest the latest funds in expanding services to Boston, Dallas, Houston, Los Angeles, Philadelphia, and Pittsburgh. Butler was to also embark on strategic partnerships with hotel brands and launch new dining concepts that would bolster its growth trajectory.