Movable Ink

Movable Ink provides an AI-powered AdTech solution enabling marketers to connect with their data to create and activate personalized content for customer engagement. The firm's platform can connect to relevant customer data via 60+ marketing automation integrations where it uses AI to study a customer's individual attributes such as mobile behavior, preferred locations, and weather to provide contextual information which can be activated across multiple marketing channels including email, mobile and augmented reality. To bolster its AI capabilities, in February 2022, the firm acquired coherent path, a content engine that uses AI to map customer journeys and create personalized emails. Following this, the platform was integrated into Movable Ink’s platform and in June 2022 the firm launched ‘Da Vinci’, an AI-driven content personalization engine. 

The firm claims that unlike other AI-based personalization solutions which focus on short-term next-best customer actions, Da Vinci is able to optimize the lifetime value of customer interactions. As a result, the firm claims that its users have experienced a 40% increase in campaign performance, a 40% reduction in production time and a 373% boost to ROI.   

Key customers and partnerships

The firm solutions are used by global brands across retail, financial services, travel, and media. As of August 2022, its customers include JetBlue, Dunkin, Comcast, Hilton, Uber and Bloomingdales.

The firm also has a partner exchange program where its solutions can be integrated with 60+ marketing automation solutions including customer data platforms (Amperity, Segment), mobile marketing (Attentive, Braze, Iterable), and ratings and review (Bazaarvoice, powerreviews) to extend the capabilities of its platform. The firm has also partnered with marketing agencies and consultancies including Tinuit, Accenture Interactive and BCG to offer clients strategy and other marketing support services. 

Funding and financials

The firm raised USD 55 million in series D funding led by Silver lake Waterman and received a pre-money valuation of USD 1.3 billion. The funds were earmarked for product development and to expand its employee count to more than 700 by 2023. The firm also stated that it has achieved an annual recurring revenue of USD 100+ million in 2021.