Daasity

Daasity is a data and analytics platform designed specifically for omnichannel consumer brands. It enables merchants to consolidate data from various sources, including ecommerce platforms like Shopify, Amazon, social media advertising channels, and marketing tools. The platform extracts, loads, and transforms this data, providing a centralized and normalized view across the organization.

Daasity's modular approach allows brands to configure components of their data infrastructure according to their needs, leveraging over 60 pre-built integrations. This flexibility empowers brands to analyze data, uncover insights, and optimize customer experiences based on historical performance.

In January 2022, Daasity raised USD 15 million in Series A funding to further invest in technology development, expand data accessibility, and enhance personalized customer data capabilities. By the end of 2022, the company aimed to grow its employee count by 160%.

In January 2023, Daasity launched ELT+ for Commerce, powered by Snowflake's Data Cloud. This solution enables consumer brands to implement a full or partial data and analytics stack, benefiting from Snowflake's dynamic workload scaling and data sharing features. The integration allows brands to build a single source of truth around their data.

In July 2023, Daasity introduced the Daasity Data & Analytics Agency, offering services to help merchants offload or augment their ELT and strategic analytical needs. The agency, staffed by commerce data veterans, supports brands in becoming data-driven organizations by providing technical support, data analytics expertise, and corporate data strategy guidance.