True Botanicals

True Botanicals offers a range of ethically sourced vegan skincare solutions recommended to customers via an online quiz. The quiz takes into consideration various skin types and specific issues such as acne, hyper-pigmentation, and wrinkles to provide customers personalized skincare routines encompassing natural and compatible products. True Botanicals initially operated as a digital native brand; however, as of March 2023, was available for purchase at select beauty retail locations. 

True Botanicals' product line includes a range of skincare products including oils, serums, eye creams, face masks, body and hair care, face cleansers, and mists. The products incorporate plant-based activities, including vitamins, fatty acids, and antioxidants, developed through clinical trials in collaboration with universities such as Carnegie Mellon and Cornell. The company practices “Bioholistic Skin Science,” with an interconnected approach to skin health, using functional plant actives to address skin nutrient deficiencies and support its microbiome. True Botanicals’s skincare solutions can be purchased as outright sales or on a subscription basis. 

Key customers and partnerships

As of March 2023 True Botanicals is available at beauty retailers stores such as Nordstrom, Credo Beauty, and The Detox Market.

Funding and financials

In March 2023, True Botanicals raised an undisclosed amount in Series B funding from NextWorld Evergreen, a growth equity firm focusing on consumer brands, to expand its retail presence and further its social and environmental impact.