AppDirect

AppDirect is a leading subscription commerce platform company based in San Francisco. It offers a cloud-based platform that enables businesses to sell any product or service through any channel and on any device. AppDirect's platform streamlines the process of building a recurring business model, allowing users to sell digital services, physical goods, and third-party products as a service.

The platform provides a suite of capabilities, including identity management, mobile application management, data visualization, and subscription billing. It enables businesses to offer add-ons, bundle services, customize pricing, and run sales promotions. AppDirect's platform also facilitates cloud distribution, partner relationship management, and digital engagement capabilities.

In February 2022, AppDirect acquired ITCloud.ca, a Canadian cloud technology provider, to expand its geographical footprint in Canada and gain end-to-end Microsoft capabilities. As of November 2022, AppDirect introduced a proprietary geolocating tool called the Connectivity Service Locator, which allows users to access connectivity options available to any business address in the US.

Key customers and partnerships

AppDirect has an extensive network of partners and customers across various industries. Some of its notable partners include Microsoft, Google, Deutsche Telekom, Jaguar Land Rover, ADP, Salesforce, Adobe, Comcast Business, IBM, Zoom, Spectrum, Nextiva, Proofpoint, and DocuSign.

Comcast Business leverages AppDirect's platform to enable millions of customers to easily find, buy, and use software solutions through a digital marketplace and end-user support services. As of March 2018, Comcast Business had successfully introduced 10 products in the first 10 months after launching its AppDirect-powered marketplace and continued to expand its B2B SaaS and professional services catalog.