EDGE
Get a demo
Log In

Epsilon

Overview
Activities

Epsilon is a marketing services agency that is part of the Publicis Groupe, one of the world’s largest advertising and public relations firms. Apart from providing typical marketing consulting services, the firm also has a marketing cloud for personalizing customer journeys with omnichannel marketing automation capabilities as well as a consumer data platform (CDP) that can integrate with other marketing automation platforms. A key feature of its CDP platform is its “Core ID” feature, which is a customer identity solution that does not depend on third-party cookies. This provides users with visibility into more than 200 million US consumers while adhering to privacy standards.

In April 2021, Epsilon partnered with Trade Desk (a media buying platform and data management platform) to join its Core ID system to “Unified ID 2.0,” an industry-wide initiative to create an alternative to third-party cookies.

HQ Location:
4401 Regent Boulevard Irving TX USA
Founded year:
1969
Employees:
5,001-10,000
Marketing Automation
Marketing Automation
Loading...

Recent Updates

M&A
Jan 4, 2023
Publicis Groupe acquires Yieldify to extend Epsilon’s enterprise-level marketing solutions
Marketing Automation
Partnerships
Product updates
Nov 22, 2022
Tealium launches identity partner ecosystem in response to data fragmentation
Marketing Automation
Geographic expansion
M&A
Nov 3, 2022
Epsilon acquires Retargetly to launch its activities in Latin America
Marketing Automation
arrow
menuarrow
Click here to learn more
Get a demo

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.