Epsilon

Epsilon is an all-encompassing global marketing company, a leader in creating connections between people and brands. We find, acquire and retain customers for brands around the world.   We are the first of a new breed, harnessing rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require.   We employ over 7000 associates in 70 offices worldwide and are recognized by Ad Age as the #1 World Largest CRM/Direct Marketing Network, and the #1 US Agency from All Disciplines.   Epsilon was named as a Leader in the July 2014 report ''The Forrester Wave™: Email Marketing Vendors, Q3 2014'' by Forrester Research Inc. In this evaluation, Forrester refers to Epsilon as ''a professional services powerhouse,'' and scored Epsilon highest in the Services and Strength of Management Team categories. The report also cites Epsilon as ''…the best operations, technology and strategy and analytics services [provider] we reviewed.''   Further, Forrester Research named Epsilon as a Leader in their Database Marketing Service Provider Wave report released the first quarter of 2011, the latest iteration of this report. Epsilon was also named a Leader i

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    Epsilon is a marketing services agency that is part of the Publicis Groupe, one of the world’s largest advertising and public relations firms. Apart from providing typical marketing consulting services, the firm also has a marketing cloud for personalizing customer journeys with omnichannel marketing automation capabilities as well as a consumer data platform (CDP) that can integrate with other marketing automation platforms. A key feature of its CDP platform is its “Core ID” feature, which is a customer identity solution that does not depend on third-party cookies. This provides users with visibility into more than 200 million US consumers while adhering to privacy standards. 
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    In April 2021, Epsilon partnered with Trade Desk (a media buying platform and data management platform) to join its Core ID system to “Unified ID 2.0,” an industry-wide initiative to create an alternative to third-party cookies.
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Epsilon Announces an Increased Borrowing Base and Permian Operations Update

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Startups providing platforms for planning and managing marketing campaigns.

Startups offering tools for finding and attracting potential customers with targeted ads.

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Startups providing tools for gathering, cleaning and enhancing customer data to provide deep analytics.

Publicis Groupe acquires Yieldify to extend Epsilon’s enterprise-level marketing solutions

An enterprise-level customer messaging, marketing automation, and loyalty management solutions to help companies build personalized connections

Epsilon

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