Ulta Beauty

Ulta Beauty, Inc. (Nasdaq: ULTA) is the largest beauty retailer in the US, offering a comprehensive range of cosmetics, fragrances, skincare, haircare, and salon services. Founded in 1990 by Richard George and Terry Hanson, Ulta Beauty has grown into a dominant force in the beauty industry with over 1,350 stores across 50 US states as of February 2024.

Ulta Beauty provides customers with a one-stop shopping experience, featuring over 25,000 products from more than 600 established and emerging brands, including its own private label, the Ulta Beauty Collection. The company's retail locations typically occupy around 10,000 square feet in suburban strip centers and include in-store salon services. Ulta Beauty's omnichannel approach allows customers to shop through its stores, website, and mobile applications, with various fulfillment options including buy online and pickup in-store, curbside pickup, and home delivery.

In recent years, Ulta Beauty has focused on expanding its market reach through strategic partnerships and initiatives. The company has collaborated with Target to open Ulta Beauty shop-in-shops within Target stores, with plans to reach up to 800 locations. Additionally, Ulta Beauty announced a joint venture with Grupo Axo in March 2024 to launch operations in Mexico by 2025, marking its first international expansion. The company continues to innovate in the digital space, having completed a transition to a new digital commerce architecture in August 2023 to enhance customer experiences across its platforms.