Tagger Media

Overview
News
Social Commerce?
Product stageSegments
Growth
?
Influencer-led commerce
?

Tagger Media is a leading influencer marketing platform that offers a comprehensive suite of tools for research, discovery, management, and analysis of influencer campaigns. Founded in 2015 by Peter Kennedy, Tagger initially started as a music recommendation engine but pivoted to influencer marketing after recognizing the potential of its algorithms and analytics to glean insights from social conversations.

Tagger's platform is built on a vast database of over 6 million influencer profiles and tracks more than 9 billion social conversations, indexing, analyzing, and making this data searchable for brands and agencies. Its proprietary algorithms and social listening capabilities provide brands with deep insights into audience demographics, affinities, and engagement levels, enabling them to identify the most relevant influencers and tailor their marketing strategies accordingly.

Beyond influencer discovery, Tagger offers end-to-end campaign management tools, including customizable workflows, content submission and approval processes, and team collaboration features. Its reporting and analytics functionalities allow brands to track campaign performance, engagement metrics, ROI, and other key indicators, facilitating data-driven decision-making.

In 2022, Tagger evolved into a comprehensive digital marketing research tool, widely recognized as one of the best in the industry. The platform has won multiple accolades, including Best Influencer Marketing Platform at the 2020 Digiday Technology Awards, Best Influencer Marketing Company in 2019 and 2020 at the Martech Breakthrough Awards, and the Gold at the 2023 Influencer Marketing Awards.


Sources

Disclaimer: This company profile has been generated using data obtained through automated web searches and advanced generative AI technology. While we strive to ensure the accuracy and reliability of our sources, auto-generated information could be outdated or inaccurate and should be verified independently.
HQ location:
2001 Wilshire Blvd Suite 301 Santa Monica CA USA
Founded year:
2015
Employees:
51-100
IPO status:
Private
Total funding:
USD 23.5 mn
Last Funding:
USD 15.0 mn (Series B; Nov 2021)
Last valuation:
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