LSports is a provider of sports data solutions for the sports betting industry. Founded in 2012, the company offers real-time data feeds, advanced analytics, and technology to empower sportsbooks and media companies. LSports' product portfolio includes customizable real-time data feeds, trading intelligence solutions, and engagement-inducing betting stimulation tools. As of December 2022, LSports covered over 80 sports, offering one of the most comprehensive coverages in the industry. The company's Sports Trading Manager (STM) handled over 160,000 pre-match and more than 110,000 in-play events per month. LSports collects data from over 100 live sources through various methods, ensuring accuracy and real-time delivery. The company's offerings include odds, live scores, statistics, and coverage of sports, leagues, and betting markets worldwide. In 2022, LSports expanded its coverage by adding over 10 new esports games and more than 500 new markets, including dozens of player props for major sports like soccer, American football, and baseball. The company also created its own American Ultimate Disc League (AUDL) data following an exclusivity deal with the league. LSports has focused on upgrading its bet stimulation tool, BetBooster, which creates pre-match and in-play betting tips based on historical data analysis. As of 2022, BetBooster's average monthly views at partner sportsbooks reached 1 million, compared to 200,000 in the previous year, with average monthly bets increasing from 3,000 to 65,000 during the same period.
Key customers and partnerships
In December 2022, LSports entered into an agreement with the Brazilian Basketball Confederation (CBB), positioning itself as the sole distributor of their data.
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