Placester

Overview
News
Residential PropTech?
Product stageSegments
Expansion
?
Buying and Selling Tools for Agents
?

Placester is a marketing tool that allows real estate agents and brokers to create personalized websites in order to boost their online presence. Users can drag and drop items to assemble and design the websites without knowing how to code. The platform includes several features, from basic ones (mobile-friendly websites, code-free site editor, unlimited pages and posts, etc.) to important features, such as lead management, third-party integrations, agent and office roster page, an agent profile page (where prospective leads can easily contact the agents), and others. The company’s clients include small firms such as CB&A Realtors, Atoka Properties, and others.

Placester has an Open House feature on its IDX website, which is free for existing subscribers. This feature automatically updates and displays upcoming open houses from MLS feeds on listing thumbnails, with options to showcase them on dedicated pages, homepage modules, or widgets. Users can filter open houses by agent or office ID and select specific MLS feeds. Placester highlights that this feature saves time with automatic updates, improves user experience, and offers customization, including displaying custom content when no open houses are scheduled.

In March 2024, the company launched an upgraded Map Search feature for its Codeless website, enhancing property exploration with a visual map interface instead of text-based listings. Available for free to users upgrading from Classic Builder, this feature includes price tags “Open House” and “3D Tour” on the map, and customizable pin colors matching the website's branding. Placester highlights that this update offers a more engaging, user-friendly experience for homebuyers and fulfills requests from agents seeking a more visually-oriented browsing experience.

The company offers three subscription tiers for agents: Agent Essential at USD 23 per month, Agent Plus at USD 63 per month and Agent Premier at USD 103 per month which comes with additional features such as live chat, advanced MLS features, advanced lead capture features, advanced SEO, and Custom JS. The company also offers three subscription tiers for brokers: Team, Broker Standard, and Broker Plus, which are priced at USD 199, USD 319, and USD 479 per month, respectively.

HQ location:
100 High Street, Seventh Floor Boston MA USA
Founded year:
2008
Employees:
101-250
IPO status:
Private
Total funding:
USD 109.1 mn
Last Funding:
USD 50.0 mn (Series D; Mar 2017)
Last valuation:
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