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Goodbye Kansas

Extended Reality
Product stageSegments
Early
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AR/VR platforms
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Goodbye Kansas (formerly Bublar), based in Sweden, is an XR technology firm specializing in providing VR platforms for safety, AR ecommerce creation tools, and VFX production. In April 2020, Bublar announced its acquisition of Goodbye Kansas in 2021, and Bublar Group rebranded to Goodbye Kansas Group. 

The company’s subsidiaries consist of the following: 

1) Vobling (acquired in 2018), which offers VR safety training solutions for electricians, firefighters, welders, and individuals working on scissor lifts.

2) Sayduck (acquired in 2019) offers a no-code platform for enterprises to create and customize AR content for ecommerce websites by uploading 3D models.

Other subsidiaries include Virtual Brains, a mobile game studio, Plotagon, a 3D animated film engine provider, and Infinite Entertainment, a film/ TV co-productions and IP development company.

Vobling generates revenue via a yearly subscription priced at EUR 600 (~USD 640), while Sayduck’s year subscriptions range at EUR 89–269 (~USD 95–287).

Key customers and partnerships

Notable Vobling customers include Electrolux and SAAB, with Sayduck customers including Shopify, MSI, and Matri.

In May 2023, Vobling renewed its partnerships with Dafo Brand AB and Gloria GmBH to distribute its VR safety solutions in Europe.

Funding and Financials

Goodbye Kansas is traded on the Nasdaq First North Growth Market. The group’s revenue amounted to SEK 309.1 million (~USD 29.7 million) in FY2022, and it registered an operating loss of SEK 117.7 million (USD 11.3 million) for the year.

Extended Reality

Extended Reality

Key stats
Featured companies
238
Total funding (USD)
13.6 Bn
Total addressable market (USD)
100.4 Bn
Key competitors
 
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Company Brief


HQ location:
Hammarbyterrassen 3 Stockholm SWE
Founded year:
2014
Employees:
101-250
Total Funding:
USD 12.1 million
Last Funding
USD 12.1 million, Jun 2018

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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