SigFig

SigFig provides hybrid services to individual users that have brokerage accounts with Fidelity Investments, Charles Schwab, and TD Ameritrade (business-to-consumer or B2C). This suits investors who are not comfortable trading directly through robo-advisory platforms. SigFig also licenses its software to financial institutions such as advisory firms, banks and brokerages through partnerships (business-to-business or B2B). Unlike other major robo-advisory startups, SigFig has not offered checking and high-yield cash accounts. Instead, the company focuses mostly on collaborating with other businesses to expand its client base. Among the most recent ones is a personalized interactive financial advice platform, Atlas, for retail banks, as well as CoPilot, a platform for advisory firms. The company stated that CoPilot is more advanced than other SigFig products because it can execute a wider range of investment strategies and track users’ activities (both advisors’ and their clients’).

The platform does not charge for accounts smaller than USD 10,000 and only requires a minimum account balance of USD 2,000. Meanwhile, the standard service for balances above USD 10,000 comes with unlimited access to human advisors—unique for a company that does not charge a premium price (fees stay the same, at 0.25%).

In August 2024, SigFig expanded its Engage platform with AI-powered features to enhance financial advisor productivity. The new capabilities included AI-driven smart tips, automated transcripts, meeting summaries, and real-time recommendations during client discussions. The platform integrates with systems like Salesforce and Microsoft, aiming to improve client interactions and streamline the sales process.