Redpoint has partnered with visionary founders to create new markets and redefine existing ones since 1999. The firm invests in startups across seed, early, and growth phases. In total, Redpoint manages $4 billion across multiple funds.

Redpoint

Estalea conceptualizes, validates, builds and operates successful technology enterprises.  The convergence of online, mobile and legacy ecosystems is reshaping how people work, play, shop, think and love. As companies invest heavily in managing this convergence, unprecedented opportunities have arisen for technology upstarts to support -- or compete with -- these companies.  Estalea understands this convergence as few businesses do, and knows how to leverage it for the benefit of clients and investors. As the founders of iconic web companies Comission Junction, Savings.com and LowerMyBills.com -- startups that later sold for one-half billon dollars -- internet success is embedded in our DNA. Additionally, as founders of technology innovators Leadpoint and Impact Radius, we’ve led the disruption -- and profitable transformation -- of two convergent ecosystems within the past decade (affiliate marketing and global lead distribution).

Estalea

Silversmith Capital Partners invests in technology and healthcare companies. Its mission is to partner with and support entrepreneurs in growing, profitable technology, and healthcare companies.

Silversmith Capital Partners

PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities, and build strong teams. PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid, and Tel Aviv.

PSG Equity

Providence Equity Partners is a specialist private equity investment firm focused on growth-oriented media, communications, education, and technology companies across North America and Europe. Providence combines its partnership approach to investing with deep industry expertise to help management teams build exceptional businesses and generate superior returns.     Since its founding in 1989, Providence has invested over $31 billion across more than 170 private equity portfolio companies. With its headquarters in Providence, RI, the firm also has offices in New York and London. For more information, please visit www.provequity.com.

Providence Equity Partners

The QIA was founded by the State of Qatar in 2005 to strengthen the country's economy by diversifying into new asset classes. Building on the heritage of Qatar investments dating back more than three decades, its growing portfolio of long-term strategic investments helps complement the state's wealth in natural resources. Qatar's goal is to become an international center for finance and investment management, a vision shared by its government, people, and institutions. It has a track record of investing in different asset classes, including listed securities, property, alternative assets, and private equity in all the capital markets as well as the newer emerging markets.

Qatar Investment Authority

W Capital Partners is a private equity fund, based in New York City, that provides exit flexibility for private equity shareholders and growth capital for private companies.  The firm offers liquidity solutions for investors looking to monetize minority investments in private equity-backed companies. W Capital works with private equity firms, venture capital firms, financial institutions, corporations, company founders and lenders to structure liquidity transactions that range from $5-$50 million for a single company position to $50-$250 million for a portfolio of company interests.  The firm also invests primary capital to support portfolio company growth concurrent with liquidity transactions as well as over the duration of an investment.   W Capital invests across three stages of investment: late-stage venture capital, growth equity and buyout. The firm has a diversified approach to portfolio construction with investments across several industry sectors including: business services, consumer / retail, communications, financial services, healthcare, industrial, internet & media and software & services.

W Capital Partners

Providence Ventures generally targets mid-to late-stage venture investments across Healthcare IT, MedTech, and tech-enabled services. Over the life of an investment, they seek to deploy $8 to $15 million. Their best opportunities to add value are investments that align the interests of their portfolio companies and the innovation priorities of Providence Health & Services, through broad solution deployment and strategic insight. The innovation opportunities PHS targets as a large health system tend to reflect the priorities of the US health system overall. They welcome the opportunity to partner with established venture funds as co-investors, however, syndication is not a prerequisite for their participation. Providence Ventures is founded in 2014 which manages $300 million in venture capital funds on behalf of Providence St. Joseph Health (PSJH), one of the largest integrated health systems in the US. The company's​ mission is to achieve venture and growth equity class returns through direct investments in innovative healthcare companies that improve health outcomes, lower costs, and enhance the experience of our patients and caregivers. It offers investment capital, combined with health system expertise, to companies addressing existing and emerging pain points in healthcare. Providence Ventures partners with our portfolio companies to refine existing solutions, while expanding their adoption within and beyond our health system.

Providence Ventures

impact.com

impact.com the leading global partnership management platform, has been transforming the way enterprises discover and manage all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008. Their powerful, purpose-built platform helps businesses — brands, publishers, and agencies — to build authentic, enduring, and rewarding relationships with both publishers and consumers. By providing visibility across the entire consumer journey, they are able to aggregate, orchestrate, and optimize the total value of the entire mix of partnerships with ease and transparency — driving growth and creating new value for consumers. To learn more about how impact.com's technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, Fanatics, Levi's and 1-800-Flowers, visit www.impact.com.

Impact is a leading partnership management platform that enables brands to create, manage, and scale an ecosystem of partnerships with trusted brands and communities. The company's core offering is the Partnership Cloud, a comprehensive software suite that automates the entire partnership lifecycle, allowing businesses to efficiently manage and optimize different types of partnerships, including affiliate, influencer, and strategic B2B alliances.

SaaSquatch acquired by US-based partnership management platform Impact.com

Increase Partnership Revenues with Automation

Partnership Automation: Key to Partnership Success

Impact.com is launching its partnership management software on Google Cloud Marketplace

Harnessing the power of social influence to fuel online sales

Social Commerce

Impact is a global partnership management platform that assists enterprises in effectively managing and optimizing partnerships including with influencers and affiliates throughout their entire life cycle. In July 2023, the company introduced <a href="https://sp-edge.com/updates/20044">impact.com/creator, </a>a platform designed for creators and influencers. This platform enables them to explore and select brands; align campaigns with their content strategy; and apply filters based on vertical, location, and compensation type. With a centralized workflow system, creators can manage partner relationships, automate social metric reports, and diversify income through personalized links and codes. The platform also provides gift redemption, fast payouts, and analytics to assess content impact, along with a supportive community and educational resources for successful brand partnerships. Additionally, it offers an exclusive “Branded Creator Portal” for enterprise clients seeking a customizable environment to directly collaborate with influencers and creators. As of July 2023, its customers included Uber, Canva, Adidas, Lenovo, and NBCUniversal.

Giving creators the power of content monetization and audience engagement.

Creator Economy

Impact

Mikra Engages impact.com for Partnerships Expansion

Alphabet

To help consumers to find relevant deals and discounts and also will provide U.S.-based brands with the ability to reach consumers with relevant offers on Google’s mobile surfaces.

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

Startups offering tools for finding and attracting potential customers with targeted ads.

Impact is a leading partnership management platform that enables brands to create, manage, and scale an ecosystem of partnerships with trusted brands and communities. The company's core offering is the Partnership Cloud, a comprehensive software suite that automates the entire partnership lifecycle, allowing businesses to efficiently manage and optimize different types of partnerships, including affiliate, influencer, and strategic B2B alliances.Impact's technology helps businesses drive revenue growth by facilitating collaborations with partners across digital marketing channels. The platform provides advanced tracking, reporting, and analytics capabilities to measure the incremental value generated by partners. It also offers features for fraud detection and protection against invalid traffic.In September 2021, Impact achieved a valuation of USD 1.5 billion, highlighting the company's success in the rapidly growing partnership economy. Impact has made several strategic acquisitions over the years, including SaaSquatch in 2023, to expand its product offerings and customer base. The company's software is built on Google Cloud Platform, leveraging its scalability and global footprint to accommodate growth and ensure low-latency performance for customers worldwide.

Hootsuite is a social media management platform that allows users to schedule, publish, monitor, and analyze social media content across multiple networks from a unified dashboard. Its key product offerings include content scheduling tools, social media monitoring and analytics, team collaboration features, social listening capabilities, and integrations with various social platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Hootsuite's core functionality revolves around the ability to streamline social media management processes by centralizing various social media activities into a single platform. Its scheduling tools enable users to plan and queue content for publishing across different social networks, while its monitoring features facilitate tracking brand mentions, competitor activities, and audience engagement. The platform's analytics tools provide insights into social media performance, aiding users in understanding the effectiveness of their social media strategies.
Hootsuite also emphasizes team collaboration by allowing multiple users to access and manage social media accounts, assign roles and permissions, and implement approval workflows for content publishing. Additionally, its social listening capabilities enable users to monitor conversations, trends, and keywords relevant to their brand or industry.
While Hootsuite offers a free trial and a limited free plan, its more advanced features are available through paid subscription plans, with pricing tiers ranging from the Professional plan at USD 99 per month (billed annually) to the Enterprise plan tailored for larger organizations with custom pricing.

Hootsuite

GRIN is a comprehensive influencer marketing platform designed to help brands manage their influencer programs efficiently. It streamlines the entire process, from identifying and recruiting suitable influencers to facilitating product seeding, campaign management, content tracking, and performance reporting. GRIN's key features include a vast creator database, advanced search capabilities, Shopify integration for seamless product fulfillment, automated communication workflows, and robust analytics tools.
GRIN's platform allows brands to discover and connect with influencers across various social media channels, including Instagram, YouTube, and TikTok. By leveraging GRIN's extensive database, brands can filter and search for influencers that align with their target audience and campaign goals. The platform's Shopify integration simplifies the process of sending products to influencers, creating trackable links, and generating discount codes.
Once influencers are on board, GRIN enables brands to create and manage campaigns, define deliverables, and automate communication sequences. The platform tracks influencer content, captures user-generated content (UGC), and provides detailed performance metrics, including engagement rates, conversions, and revenue generated. GRIN's reporting capabilities allow brands to analyze the success of their influencer campaigns and make data-driven decisions.
Key customers and partnerships
GRIN has collaborated with notable brands such as MVMT, a luxury watch company, Lume Cube, a specialty lighting brand, tentree, an apparel brand, Darn Good Yarn, Tubby Todd, and Hush Blankets. These partnerships demonstrate GRIN's ability to cater to diverse industries and support businesses in scaling their influencer marketing efforts.

GRIN

Bazaarvoice is a technology company that provides a Social Commerce AI suite, enabling brands to curate and showcase user-generated content across various social media platforms. Its flagship product, the Media Library, serves as a centralized hub for collecting, publishing, and managing social content from customers, influencers, partners, and the brand itself. This tool leverages AI-powered features to sort, tag, and prioritize high-performing media content, streamlining workflow and expediting legal approvals.
The company's Social Commerce AI suite offers a range of solutions to optimize social engagement and drive conversions. It generates on-brand photo captions, surfaces authentic user-generated content aligned with the brand's identity, and identifies top trends and themes for social media strategies. Bazaarvoice's Like2Buy solution allows brands to create shoppable Instagram and TikTok feeds, where visitors can browse products, read posts, and make purchases directly from the social storefront.
Additionally, Bazaarvoice's Showroom feature transforms photos and videos into interactive storefronts, enabling users to discover new products through visually appealing AI-powered experiences. This approach has proven effective, with 46% of Showroom visits converting to ecommerce sessions.
In terms of performance metrics, the company's solutions have demonstrated impressive results. Like2Buy visitors convert to ecommerce sessions at a rate of 59%, and these referred visitors tend to spend more time browsing, view more pages, and have higher average order values compared to average mobile consumers.

Bazaarvoice

NTWRK is a curated live video shopping platform that offers exclusive access to limited-edition products across various categories like sneakers, streetwear, collectibles, and more. It revolutionized the ecommerce industry by combining live streaming with online shopping, creating an engaging and interactive experience for consumers.
NTWRK's platform allows customers to watch live streams hosted by influencers, celebrities, or brand representatives who showcase and discuss the featured products. During these events, viewers can interact through live chat, ask questions, and make purchases seamlessly without leaving the video stream. This innovative approach provides transparency, fosters a sense of community, and creates a sense of urgency and exclusivity around the products on offer.
Since its inception in 2018, NTWRK has partnered with renowned artists, brands, and personalities such as Post Malone, Lewis Hamilton, BLACKPINK, and Takashi Murakami, offering their fans unprecedented access to exclusive collaborations and limited releases. The company has been at the forefront of the live stream shopping industry, which is estimated to reach USD 68 billion in sales by 2026 in the US alone.
In February 2024, NTWRK acquired the popular youth culture media company Complex, marking a significant step in its evolution. By merging Complex's content and reach with NTWRK's ecommerce platform, the combined entity aims to create a comprehensive digital hub for "superfan" culture, encompassing commerce, digital media, and music.
Key customers and partnerships
Through its strategic partnership with Universal Music Group (UMG), NTWRK gained access to industry-leading music labels like Interscope Geffen A&M (IGA) and Capitol Music Group. This collaboration allows NTWRK to deliver exclusive collaborations and cultural experiences directly to passionate music fans, deepening the connection between artists and their audiences.
Notable partnerships include exclusive collaborations with BLACKPINK x Murakami and the Interscope 30th Anniversary vinyl collection, featuring dialogues between visual artists like Damien Hirst, Kehinde Wiley, and Ed Ruscha, and iconic Interscope artists from the past three decades.

NTWRK

ShopShops is a live-shopping platform that allows hosts to showcase and sell products in real-time to viewers through livestreaming. The company primarily focuses on the fashion and lifestyle segment, offering pre-owned luxury and designer brands. ShopShops' business model involves connecting retail brands with creators, referred to as hosts, who can represent and sell the brands' products through live video sessions.
The platform operates as a three-sided marketplace, facilitating the interaction between brands, hosts, and consumers. Brands can hire hosts on an hourly or event basis to showcase their products during live streams, providing a personalized shopping experience to viewers. This approach aims to bridge the gap between traditional retail and ecommerce by replicating an offline shopping experience online.
ShopShops initially launched in China in 2017 and observed consumer behavior similar to the early adoption phase of live shopping in that market. The company entered the US market in 2022, recognizing the growth potential as American consumers become more receptive to this shopping format. ShopShops anticipates that by 2024, major US brands will incorporate live streaming into their marketing strategies, following a similar trajectory to the adoption of platforms like TikTok.
While live shopping in the US is expected to be more segmented across vertical categories compared to China's more centralized platforms, ShopShops believes its focus on the female fashion and lifestyle vertical positions it well for success. The platform aims to expand into other verticals such as home and arts in the future.

ShopShops

Platforms for creating, scheduling, and managing a brand or independent seller’s social media presence. A number of these platforms also provide AI-powered social listening and data analytics tools to gauge customer sentiment.

AI-powered tools for automatically monitoring and responding to customer queries across multiple social media channels.

Platforms for identifying and managing influencers to promote and sell products and services through social media.

Tools typically used by influencers to demonstrate and sell products and services via social media. The solutions are the digital equivalents of live teleshopping programs.

Platforms for curating and displaying customer reviews, recommendations, and product and service feedback on a brand or independent sellers' social media pages and websites.

Tools to create and implement instant shopping features to an image or video advertisement

Increases transparency of the effectiveness of social commerce by providing solutions for attribution and measurement

Relevant for social chatbots segment that uses AI/ML to provide automated responses to customers

Creates virtual assets for Metaverse stores and marketing on metaverse platforms

Social media platforms such as Snap are developing AR solutions for live shopping experiences

Impact is a global partnership management platform that assists enterprises in effectively managing and optimizing partnerships including with influencers and affiliates throughout their entire life cycle. In July 2023, the company introduced <a href="https://sp-edge.com/updates/20044">impact.com/creator, </a>a platform designed for creators and influencers. This platform enables them to explore and select brands; align campaigns with their content strategy; and apply filters based on vertical, location, and compensation type. With a centralized workflow system, creators can manage partner relationships, automate social metric reports, and diversify income through personalized links and codes. The platform also provides gift redemption, fast payouts, and analytics to assess content impact, along with a supportive community and educational resources for successful brand partnerships. Additionally, it offers an exclusive “Branded Creator Portal” for enterprise clients seeking a customizable environment to directly collaborate with influencers and creators. As of July 2023, its customers included Uber, Canva, Adidas, Lenovo, and NBCUniversal.Funding and financialsIn July 2021, the company raised USD 150 million in a funding round led by Qatar Investment Authority (QIA), bringing its post-money valuation to USD 1.5 billion. It planned to use the funds to further invest in partnership automation innovation, expand its channel partnerships, and strengthen its go-to-market strategies. Notably, Impact reported surpassing USD 100 million in annual recurring revenue (ARR) during that period.

<div>
 
 Patreon provides a platform for creators to offer numerous types of content (videos, text, podcasts, images, etc.) for which fans can subscribe to a monthly membership without any ads or algorithms. Patrons (Patreon subscribers) can pay monthly or per post for content access, in addition to the pay-what-you-want option. Creators are paid monthly or for every new post uploaded. They can offer rewards for different tiers, including meeting patrons or custom work upon the patron&rsquo;s request. Creators are offered three packages: Lite, Pro, and Premium. Lite offers basic creator tools for a membership business with no tiers for fans; Pro offers additional tools and perks (e.g., workshops) with unlimited membership tiers; Premium caters to established companies with a large following, earning a monthly income of USD 5,000 or more, offering Pro services in addition to advanced features and Dedicated Partner Manager services. Creators can start for free and are charged a monthly commission based on their plan when they start earning: 5% (Lite), 8% (Pro), and 12% (Premium), as well as payment processing fees. 
 
 
 The company revealed in November 2021 that it is building a video hosting platform with a native player to eliminate the reliance of third-party video hosting platforms such as YouTube and Vimeo for creators to share video content with their patrons.
 
 
 Memberful, a Patreon-owned membership software platform for independent creators, launched a newsletter feature in October 2021, allowing creators to send news emails to their subscribers. In the future, creators will be able to make posts publicly viewable and schedule and send targeted emails to specific groups of subscribers. Notably, Memberful&rsquo;s paid plans (charged monthly) retain 4.9% of creator revenue, while competitor Substack retains 10%.
 
 
 Patreon acquired tech recruiting firm, Clear Talent, in August 2021 to scale up talent and build its engineering, product, and design team. The company seeks to accelerate the introduction of new features and platform capabilities and double the total monthly revenue its creators earn to around USD 200 million. In October 2023, the firm 
 <a href="https://sp-edge.com/updates/22877">
 acquired Moment,
 </a>
 a digital events platform, to strengthen event management solutions for creators.
 
 
 Key 
 customers
 and partnerships
 
 
 As of August 2022, Patreon had more than 250,000 creators, over 8.5 million active subscribers, and had paid out more than USD 3.5 billion to creators. 
 
 
 In June 2021, Patreon partnered with shesaid.so, an international community of women and gender minorities, to co-present the Alternative Power 100 Music List 2021 (#AltList) with the theme &ldquo;The New Creative Economy.&rdquo; Patreon and shesaid.so aim to make the music industry more inclusive and will co-host a series of virtual and physical events (including panel discussions and creator networking). The company has also partnered with third-party services, including Vimeo (to host videos) and Discord (for community chats).
 
 
 Funding
 
 and
 financials
 
 
 The company&rsquo;s most recent funding round was a Series F round worth USD 155 million in April 2021, led by new investor Tiger Global Management. This round triples Patreon&rsquo;s valuation to USD 4 billion. The funds are to be used to further develop its platform for mobile and desktop, increase content consumption tools, and accelerate its international footprint.
 
 
 The total cumulative payouts to creators via the platform surpassed USD 2 billion as of September 2020, and the company expects annual payouts to pass USD 1 billion in 2021. 
 
</div>

Patreon

<div>
 
 Substack offers a publishing platform that encompasses design, analytics, and payment infrastructure to assist newsletter subscriptions. The platform enables writers to focus on content creation and monetization via subscriptions. Writers can build their own paid newsletter subscription businesses and may choose to start with free newsletters for lead generation. Newsletters can be published to the web in addition to individual email addresses and its mobile app.&nbsp; The platform has a dedicated discovery section ranking the top newsletters, which are then promoted based on &ldquo;internet points&rdquo;. The platform supports podcasting by allowing writers to embed MP3s into their newsletters.
 
 
 The company launched multiple product improvements over the years, including video creation and editing features (
 <a href="https://sp-edge.com/updates/24569">
 November 2023,
 </a>
 the capacity to publish video podcasts, create interactive AI-generated transcripts, and customize shareable video clips
 ), AI-powered audio transcription tools (
 <a href="https://sp-edge.com/updates/21412">
 August 2023,
 </a>
 featuring transcript generation and audiogram creation capabilities), Private Substacks (
 <a href="https://sp-edge.com/updates/15987">
 January 2023,
 </a>
 where readers can request to subscribe to read users posts) Substack Grow (
 <a href="https://sp-edge.com/updates/4243">
 August 2021
 </a>
 , to help writers add paying subscribers in), Substack Local (
 <a href="https://sp-edge.com/updates/3163">
 April 2021
 </a>
 , an initiative to support the local news ecosystem), Substack Pro (to offer advance payments for certain writers), Substack Defender (July 2020, to offer legal support to writers in).&nbsp;&nbsp;
 
 
 Writers have to bring in their own readers, and once they start earning (at a minimum of USD 3 per month), a commission of 10% (plus the Stripe payment processing fee) will be charged on the writer&rsquo;s income. Additionally, Substack stated that it has no plans to include advertisements as an additional revenue stream within the platform. By July 2021, the company reported its top 10 publishers bring in more than USD 20 million per year in combined subscription revenue. Moreover, the company has attracted famous journalists such as Andrew Sullivan, Casey Newton, and Edith Zimmerman. Substack had more than 500,000 paid subscribers as of March 2021.&nbsp;
 
 
 Other notable events include the acquisition of subscription-based social networking app Cocoon in 
 <a href="https://sp-edge.com/updates/5113">
 August 2021
 </a>
 , the acquisition of Australian public correspondence startup Letter in 
 <a href="https://sp-edge.com/updates/4601">
 July 2021
 </a>
 and the funding of podcast network Booksmart Studio&rsquo;s launch in 
 <a href="https://sp-edge.com/updates/4390">
 July 2021
 </a>
 .
 
 
 Funding and financials
 
 
 The company&rsquo;s most recent funding round was Series B funding worth USD 65 million in 
 <a href="https://sp-edge.com/updates/3156">
 March 2021
 </a>
 . The round was led by return investor Andreessen Horowitz, valuing Substack at approximately USD 650 million. The funds are to be utilized to rapidly expand the Substack Pro program alongside the implementation of other features.&nbsp;
 
 
 Substack reported a net loss of USD 22.9 million in 2021, having grown from a net loss of USD 2.3 million in 2020.
 
</div>

Substack

<div>
 
 Cameo offers a platform where creators, such as influencers, celebrities, athletes, artists, and musicians, can provide personalized videos and shout-outs to fans as per their request, charging for each video from USD 5 to as high as USD 2,500. Creators who have a minimum of 20,000 Instagram followers are automatically admitted onto the platform, where they set their own price and can choose to accept a fan request or not within seven days. The creator must fulfill the request within a week, which the fan can download and share. Additionally, Cameo provides a messaging option for less expensive creator/fan interactions. Cameo takes a 25% commission on each transaction on the platform.
 
 
 As of September 2020, Cameo had more than 30,000 creators across multiple industries. Cameo reported that it generated around USD 100 million in video transactions in 2020, with more than 2 million video messages being shared on its platform since launch, of which 80% were gifts for others. Furthermore, the company reported its creators and fans are based in 138 and 178 countries, respectively, with almost 20% of Cameos being purchased from outside of the US as of March 2021. For example, Cameo entered into a commercial partnership (
 <a href="https://sp-edge.com/updates/8576">
 February 2022
 </a>
 ) with Softbank, an existing investor of Cameo, to add more Japanese creators and expand its platform in Japan as a culturally fluent localized version.
 
 
 Cameo acquired marketing and merch company Represent (October 2021) whose clients include Jennifer Lopez, Ed Sheeran, Leonardo DiCaprio, and Matthew McConaughey, among others. The acquiring company will onboard the Represent team as well as Represent&rsquo;s existing client relationships. In the near term, Cameo plans to allow fans to purchase &ldquo;gift bundles&rdquo; that pair a Cameo video with related merchandise from the creator. The company hopes to introduce new forms of creator-fan engagement, establish new creator revenue opportunities, and offer non-profit organizations a new way to raise funds.
 
 
 Funding and financials 
 
 
 The company&rsquo;s most recent funding round was Series C funding worth USD 100 million in March 2021, which valued the company at over USD 1 billion, achieving unicorn status. The funds are to be utilized to enhance the Core Cameo experience and capabilities, create new creator-fan engagement products (including Fan Clubs and Cameo Calls), and develop Cameo's B2B business. The company also plans to continue its international expansion.
 
</div>

Cameo

<div>
 
 Buttondown offers a publishing platform for writers to create and distribute newsletters on a subscription basis (price set by the writer) or for free. The platform does not charge writers until they reach 1,000 subscribers, after which they are charged a monthly fee of USD 5 per thousand subscribers. Buttondown also offers advanced features for professionals at a monthly fee of USD 29. Writers can send multiple separate newsletters from the same account, catering to different audiences by maintaining separate mailing lists.
 
 
 The platform also provides writers with user-specific analytics and insights, including features such as side-by-side comparisons of multiple emails. Buttondown has integrated with numerous third-party providers, Ghost and Medium (blogging platforms), Squarespace and Weebly (website building and hosting service providers), and web application integrator, Zapier.  As of December 2020, the company is run entirely by the CEO and founder, Justin Duke, and reported to have a monthly cost base of around USD 1,100. Furthermore, the CEO has made a commitment to donate at least 10% of profits to the software that enables it.
 
</div>

Buttondown

<div>
 
 Disciple Media, headquartered in the UK, offers bespoke community media apps for creators to privately share and own their content while having control, especially regarding monetization. Creators can use the platform to promote their brand, increase reach and engagement with fans, and monetize by charging fans a monthly subscription for access in addition to in-app purchases, sponsorship, and advertising. The company claims that the app-creating process had been reduced to 10 minutes since 2017.
 
 
 The company reported 200% revenue growth and recurring revenue growth of 160% in 2020. As of July 2021, the platform has reached over 500 global communities (up from 200 in May 2020) with 2 million members using the platform. The company claims that the growth of recurring revenue by more than 850% in 2019 was driven by monthly growth of 15% in new communities and 20% in members.
 
 
 Disciple Media raised USD 6 million in a Series A funding round in July 2021, led by previous investors including Nick Mason (Pink Floyd drummer) and Rob Pierre (founder and CEO of Jellyfish), among others. In addition to the company&rsquo;s fundraising, Eirik Svendsen&mdash;an expert in online marketplaces, SaaS, and the publishing and media industry&mdash;has come on as Chairman of the Board.
 
</div>

Disciple Media

Platforms that allow creators to share several types of content. Some platforms also offer fan engagement/ interactions with the creative artist via videos/ live streams.

Platforms that offer exclusive content to signed up members.

Platforms that allow creators to share their written works and blogs.

Platforms that provide tools to discover relevant analytics, produce content, engage with the audience, and help with the overall process.

Platforms that allow creators to share one of either videography, live streams, photos, music or audio podcasts with fan engagement capabilities.

Blockchain-based Non-Fungible Tokens (NFTs) allow creators to transfer ownership of their content via platforms that share proceeds with buyers, sellers, creators, and platforms via smart contracts.

Web3 enables creator monetization by providing decentralized platforms for creators to engage with their audience

NFT platforms segment uses metaverse concepts

Impact

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