Impact is a leading partnership management platform that enables brands to create, manage, and scale an ecosystem of partnerships with trusted brands and communities. The company's core offering is the Partnership Cloud, a comprehensive software suite that automates the entire partnership lifecycle, allowing businesses to efficiently manage and optimize different types of partnerships, including affiliate, influencer, and strategic B2B alliances.
Impact's technology helps businesses drive revenue growth by facilitating collaborations with partners across digital marketing channels. The platform provides advanced tracking, reporting, and analytics capabilities to measure the incremental value generated by partners. It also offers features for fraud detection and protection against invalid traffic.
In September 2021, Impact achieved a valuation of USD 1.5 billion, highlighting the company's success in the rapidly growing partnership economy. Impact has made several strategic acquisitions over the years, including SaaSquatch in 2023, to expand its product offerings and customer base. The company's software is built on Google Cloud Platform, leveraging its scalability and global footprint to accommodate growth and ensure low-latency performance for customers worldwide.
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