Ginger

Ginger is a digital health company that provides on-demand virtual mental health support through a smartphone app. The company offers a range of services, including access to behavioral health coaches, licensed therapists, and psychiatrists. Ginger's platform is designed to help individuals manage various mental health challenges such as anxiety, depression, and sleep problems. The company utilizes a flexible cognitive behavioral therapy (CBT) coaching model that can be tailored to participants' needs. Ginger's technology incorporates data science and measurement-based care to track progress and personalize treatment plans for users. In August 2020, Ginger raised USD 50 million in a Series D funding round, bringing its total funding to USD 120 million at that time. The company merged with Headspace in September 2021, creating Headspace Health, a comprehensive mental health and wellness platform. As of January 2022, Ginger reported a user satisfaction rate of 4.7 out of 5.

Key customers and partnerships

Ginger primarily offers its services through employer-sponsored benefits and health insurance partnerships. The company has established partnerships with several insurance providers, including Optum Behavioral Health, Anthem California, and Aetna Resources for Living. In January 2022, Blue Shield of California added Ginger to its Wellvolution platform, expanding access to the company's services for Blue Shield's approximately 4 million members. This partnership aimed to address the growing demand for mental health support in California, where nearly one in six adults experience some form of mental illness. Since October 2021, about 18,000 Blue Shield members had signed up for Headspace, Ginger's sister brand, through the Wellvolution platform.