Fernish

Fernish is a furniture rental startup company that provides furniture as a subscription service, catering to consumers with a mobile lifestyle. The company aims to redefine the furniture rental market by positioning itself as a lifestyle brand. Fernish offers a rent-to-own program that allows subscribers to apply their previous rental payments toward purchasing the furniture pieces they want to keep at the end of their subscription.

Customers can subscribe to rent individual pieces or entire room sets and have the flexibility to swap out items they don't like or want to change at any time. Fernish partners with well-known furniture brands such as Crate & Barrel, CB2, and Floyd to offer a curated selection of trendy and high-quality furniture pieces. The company was founded by Michael Barlow and Lucas Dickey in Los Angeles, California, in 2017.

Fernish's business model revolves around providing a sustainable and low-commitment solution for furnishing homes, targeting young urban professionals who frequently relocate. The company employs a thorough refurbishment and sanitization process to ensure the furniture pieces can be reused multiple times, reducing waste and promoting circularity.