Citymobil

Citymobil is a taxi demand app owned by Mail.ru group, Russia's leading internet company. Headquartered in Moscow, Citymobil began operations in 2007 as an offline taxi demand service, offering simple, quick, and reasonably priced taxi rides to destinations within the city. Over time, it transitioned to a mobile app-based platform, providing an efficient, affordable, and reliable transportation solution for urban commuters.

Best Ride-Hailing And Taxi Apps In Russia

Citymobil uses Aura platform to generate 47K app installs and lower CPFT by 35% in under 2 months

Hailing Services

Riding together toward a sustainable future

Shared Mobility

Citymobil is a taxi demand app owned by Mail.ru group, Russia's leading internet company. Headquartered in Moscow, Citymobil began operations in 2007 as an offline taxi demand service, offering simple, quick, and reasonably priced taxi rides to destinations within the city. Over time, it transitioned to a mobile app-based platform, providing an efficient, affordable, and reliable transportation solution for urban commuters.
The Citymobil app features an intuitive interface, enabling users to easily book rides, estimate fares, and track their taxis in real-time. It stands out for its flexible pricing and diverse range of vehicle options, catering to a wide array of customer needs and preferences. Safety remains a priority for Citymobil, with features like driver details and ride-sharing information to ensure a secure experience.
In October 2020, Citymobil partnered with Aura, a user acquisition platform, to drive app installs and optimize cost per first taxi ride (CPFT). Through advanced bid optimization strategies and data analytics, Aura helped Citymobil achieve its CPFT goal within two weeks, generating 5,000 installs. Over the subsequent two months, Aura's efforts led to an additional 47,000 app installs while reducing CPFT by 35%.

<div>
 
 Lyft is a technology company that provides an on-demand ride-hailing platform connecting passengers with drivers. The company operates a mobile app that allows users to request rides from nearby drivers using their personal vehicles. Lyft's primary offering is private rides, enabling passengers to book individual trips for transportation. In addition to rides, the company expanded into food and package delivery services in recent years.
 
 
 
 
 Lyft's business model relies on leveraging its network of independent contractor drivers who utilize the platform to accept ride requests. The company charges a commission on each completed trip, with the remaining fare going to the driver. Lyft has implemented various features within its app to streamline the ride experience, such as upfront pricing for passengers and in-app tipping for drivers.
 
 
 
 
 Lyft's technology facilitates the ride-hailing process by matching nearby available drivers with passenger requests, optimizing for factors like proximity and demand. The app leverages GPS tracking to provide real-time updates on driver locations and estimated arrival times. Passengers can rate drivers after each trip, contributing to the platform's safety measures.
 
 
 
 
 In terms of market presence, Lyft operates primarily in the US and Canada. As of March 2024, the company held a 24% market share in the US rideshare industry, trailing behind its larger competitor, Uber. Lyft's observed sales saw a 3% year-over-year increase in March 2024, though they have yet to surpass pre-pandemic levels.
 
 
 
</div>

Lyft

<div>
 
 Swvl is a global technology provider offering enterprise and government mobility solutions. The company's platform serves as an alternative to public transportation, enabling individuals who cannot access or afford private options to conveniently book rides on private buses and vans through a proprietary app. Swvl's parallel mass transit systems empower users to commute safely, efficiently, and in an environmentally friendly manner, with varied payment options available.
 
 
 
 
 As of July 2024, Swvl secured a significant 5-year contract worth up to USD 6.3 million with e&amp; Egypt, a leading telecom operator in the country. This partnership reinforces Swvl's presence in the Egyptian market and solidifies its position as a frontrunner in the mobility industry. Additionally, Swvl acquired Volt Lines in March 2024, marking its fourth acquisition since August 2023, following the acquisitions of Door2door, ViaPool, and Shotl in previous months.
 
 
 
 
 In May 2022, Swvl announced plans to reduce its headcount by 32%, focusing on roles that had been automated through investments in engineering, product development, and support functions. This restructuring effort aimed to achieve cash flow positivity by 2023. Swvl made its debut on the Nasdaq Stock Market on April 1, 2022, after merging with the blank-check company Queen's Gambit Growth Capital.
 
</div>

SWVL

Lime is a micromobility company offering shared electric bikes and scooters for short-term rentals in over 280 cities across nearly 30 countries. The company has been at the forefront of the micromobility revolution, providing a sustainable and emission-free transportation alternative for short-distance travel within urban areas. Its proprietary electric vehicles are designed and built in-house, ensuring longevity, safety, and operational efficiency.
In the first half of 2023, Lime reported gross bookings of USD 250 million, a 45% increase compared to the same period in 2022. The company achieved an adjusted EBITDA profitability of USD 27 million and an unadjusted profitability of USD 20.6 million during this period, reflecting a 45% margin improvement over the previous year. With its improved vehicle lifespans averaging five years and reduced operational costs, Lime has successfully optimized its unit economics.
Lime's strategic acquisition of Uber's Jump bikes and scooters in May 2020 solidified its position as the largest micromobility company globally. This move not only expanded Lime's operational reach but also provided a financial lifeline during the Covid-19 pandemic, enabling the company to weather the crisis and emerge stronger.

Lime

<div>
 
 Getaround is a peer-to-peer car sharing platform that connects car owners with individuals seeking rental vehicles. It operates a digital marketplace where owners can list their personal vehicles for rent on an hourly or daily basis. Renters have the convenience of accessing nearby cars through Getaround's mobile app, unlocking the vehicle using their smartphone without the need for a key exchange.
 
 
 
 
 Getaround's innovative technology includes the patented Getaround Connect device installed in listed cars. This device allows for contactless access, enabling renters to unlock the car directly from the app. It also provides insights into the vehicle's location, trip details, fuel levels, and security. The company's business model does not involve purchasing or maintaining a dedicated fleet of rental cars.
 
 
 
 
 Getaround allows car owners to monetize their underutilized personal vehicles, earning hundreds or even thousands of dollars per month by renting them out when not in use. The platform offers a diverse range of vehicle types, including sedans, SUVs, trucks, and specialty cars like Teslas. Rental costs can vary widely, starting from as low as USD five per hour for basic models to over USD 400 per day for luxury vehicles.
 
 
 
 
 Getaround provides comprehensive insurance coverage for both owners and renters during active trips. While the company takes a 40% commission from rental revenue, it handles various operational aspects, such as identity verification, damage protection, and customer support.
 
 
 
 
 Key customers and partnerships
 
 
 
 
 
 In March 2023, Getaround announced an expanded partnership with the New York City Department of Transportation (DOT) to establish over 100 dedicated car share locations across the city. This initiative aims to enhance mobility options, reduce traffic congestion, and promote sustainability by encouraging car sharing, particularly in underserved neighborhoods.
 
 
 
 
 Getaround has also collaborated with the City of Las Vegas, introducing dedicated parking spaces for its shared vehicles near transit hubs, downtown areas, and the Las Vegas Strip. Such partnerships with municipal authorities demonstrate the company's efforts to integrate seamlessly into urban transportation ecosystems.
 
 
 
 
 Additionally, Getaround offers a &quot;Drive with Uber&quot; program in select cities like Boston, San Francisco, and Atlanta. This partnership allows individuals without personal vehicles to book eligible cars from Getaround's platform and use them for rideshare services like Uber, providing a supplemental income opportunity.
 
</div>

Getaround

Bird is a micromobility company that operates shared electric scooter and bicycle services across cities worldwide. Its core offering involves deploying fleets of e-scooters and e-bikes that customers can rent through a mobile app for short urban trips as an alternative to driving or public transit. Bird's scooters are equipped with electric motors and can be unlocked and paid for via the company's app.
In its early years, Bird rapidly expanded into hundreds of cities by leveraging a dockless model where scooters could be parked anywhere. However, the company faced challenges with unit economics, as the relatively inexpensive scooter models had short lifespans and were prone to damage from heavy usage. Bird later transitioned to a model utilizing more durable, purpose-built scooters designed for longer lifecycles.
Despite being a pioneer in the shared micromobility space, Bird consistently struggled with profitability. In November 2022, the company admitted overstating its shared scooter revenue for at least two years due to improperly recording uncollected balances, requiring restatements of its 2020 and 2021 financials. Bird's cash crunch ultimately led to layoffs, market exits, and a bankruptcy filing in December 2023 to facilitate a sale of its US assets while its Canadian and European operations continued normally.
Prior to its bankruptcy, Bird reported having facilitated over 300 million trips globally as of December 2023, offsetting an estimated 90 million pounds of carbon emissions. In September 2022, Bird acquired rival Spin for USD 19 million, collectively operating across 350 cities at that time.

Bird

Short-term car rental platforms, often in the form of a marketplace, that allow users to rent a car by the hour, on-demand.

Platforms that facilitate carpooling on-demand, allowing drivers and passengers to organize shared rides with one another. Also includes those that offer pre-arranged car pooling services but excludes van and bus sharing services.

Platforms that connect passengers with personal drivers on-demand, for dedicated rides.

Platforms that gives commuters access to transportation options such as bikes, scooters, segways, etc. that are designed for short distances, typically under 5 miles. The segment includes bike and scooter sharing services excluding hailing services.

Platforms that offer multi-passenger/pooled shuttle buses or vans on-demand or a fixed schedule, including van and bus sharing

Solutions such as ride and car sharing promote efficient use of resources

Technological innovations into urban mobility systems such as micromobility

IoT provides apps with real-time information to facilitate ride hailing and other shared transport methods

Citymobil

Sources

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless