BRIGHT

BRIGHT sells and develops solutions to combat Alzheimer’s through its product ‘Beacon40’. The Beacon40 delivers lights at 40Hz, matching the brain’s healthy gamma waves, in order to improve sleep, reduce brain atrophy, and boost memory. The user is required to have the light in their peripheral view around 3 feet to 12 feet away from them for at least one hour a day. The New York-based company mainly targets senior individuals while also targeting other age demographics looking to improve their sleep, attention, memory, and wellness. Beacon40 can be bought without a prescription and can be configured with multiple lights and synchronized settings in order to carry out treatment while users go about their day-to-day lives. The product is sold in two options, a single light (Beacon40) or two lights (Beacon40 surround). A single light has voice control interfaces, works with smartphones/smart home integrations, can be synchronized, and offers passive therapy. The single light is meant for personal spaces such as an office or vanity. The second option of multiple lights (which come with one base light and one satellite light) is intended for larger areas such as living rooms or kitchens and can support up to 15 lights. The company offers support to users with regard to setting up either option of lights. 

The company operates on a D2C model by selling its lights directly to consumers for USD 274 per unit or USD 434 for the second option. While the company targets individuals, it also advertises and encourages businesses to outfit their establishments with its lights.