Earth Labs

EarthLabs Inc. (TSXV: SPOT) (OTCQX: SPOFF) is a mining investment and technology company that provides strategic leverage to the metals and mining sector through investments, royalties, and a suite of data-driven media SaaS tools and services. The company was previously known as GoldSpot Discoveries and rebranded in 2022 to reflect its evolution and expanded focus. EarthLabs operates through two main segments: financial technology and exploration technology. Its flagship consultancy, GoldSpot Discoveries, uses artificial intelligence and Big Data to drive mineral discoveries. The company has a team of over 80 geoscientists and data scientists/engineers.

In December 2023, EarthLabs acquired The Northern Miner Group, which includes The Northern Miner, Canadian Mining Journal, and MINING.COM. These acquisitions significantly expanded EarthLabs' media presence in the mining industry. The Northern Miner Group's brands reach over 674,000 monthly users and record over 1.48 million monthly pageviews. The acquisition also included data products such as TNM Marco Polo, a mining intelligence subscription platform, and TNM Maps.

EarthLabs' portfolio includes CEO.CA, a social media platform for resource investors, and DigiGeoData, which provides earth modeling and geology data management services. The company aims to break down barriers along the entire value chain of resource exploration and development through innovative approaches and technology. EarthLabs offers tools for navigating the mining world, including news subscriptions, market insights, and specialized intelligence products.

Key customers and partnerships

EarthLabs' media assets serve a wide range of customers in the mining industry, including miners, investors, and industry professionals. The Northern Miner, established in 1915, caters to high-performing mining professionals, while the Canadian Mining Journal, founded in 1882, serves the broader mining industry. MINING.COM, launched in 2011, reaches over 500,000 monthly users across the globe, with 60% of its site visitors located outside North America as of December 2023.

EarthLabs has partnerships with key mining events and trade shows, including PDAC, CIM, VRIC, and MinExpo, where it distributes its TNM Maps and other products. The company's acquisition of The Northern Miner Group has further expanded its reach and partnerships within the mining media landscape.