Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets. With offices in two of the most important business hubs in the world, New York and Los Angeles Greycroft uniquely positioned to serve entrepreneurs who have chosen us as their partners. The firm leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses.  Greycroft manages in excess of $1 billion and has made over 200 investments since its inception in leading companies including Acorns, App Annie, Bird, Botkeeper, Bright Health, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka. Greycroft has adopted the Diversity Term Sheet Rider.

Greycroft

Headline (formerly e.ventures) is a Venture Capital firm actively on the ground in 7 cities around the world. It invests across geographies, leading rounds at every stage. The firm's Early Stage Funds are based in the US, Europe, Asia, and Brazil, and invest locally. Its San Francisco-based Growth Fund invests globally from Series B and beyond, working in collaboration with their Early Stage Teams. The sizes and locations of these funds make it possible for them to see local trends up close, identify winning founders, and lead rounds at every stage. Sonos, The RealReal, Creditas, Sorare, Pismo, AppFolio, goPuff, Acorns, Farfetch, Segment, Bumble, and Yeahka are among the stars in Headline’s world. Headline was founded in San Francisco, California in 1998.

Headline

IDG Capital is an investment firm that funds early- to growth-stage companies in the technology sector. Today they work with private equity and venture capital fund managers, investment advisors, and business entities from around the world. Their limited partners include many internationally reputable investors, including sovereign wealth funds, pension funds, institutional investors, major charities, university endowments, family offices, and business luminaries. IDG Capital brings a powerful combination of global perspective and local experience to investment management. As long-term value investors, they are highly skilled at mobilizing global resources to address local needs, especially for Inbound and outbound opportunities in China and the rest of Asia. Their highly skilled team has an in-depth understanding of the Chinese market and enjoys close relationships with many influential business leaders.

IDG Capital

Infinity Ventures is now Headline Asia. At Headline Asia, we strive to invest in and create venture companies with infinite possibilities.

Headline Asia (formerly Infinity Ventures)

Kii Capital invests in early-stage companies with a focus on mobile consumer applications and is based in San Mateo, California.

Kii Capital

Strive Capital is a venture capital firm that focuses on mobile companies. It offers its services in the United States. Strive Capital was founded by Nuno Goncalves Pedro in 2011. It is based in San Francisco, California.

Strive Capital

Sequoia is a venture capital focused on energy, financial, enterprise, healthcare, internet, and mobile startups. The firm helps a small number of daring founders build legendary companies. It spurs them to push the boundaries of what’s possible. The firm seeks to invest in all sectors with a focus on energy, financials and financial services, healthcare and healthcare services, Internet, mobile, outsourcing, and technology.

Sequoia Capital

IVP turns breakout companies into enduring market leaders. With a 40-year record of driving growth and 130+ IPOs, we’ve partnered with over 400 companies including Amplitude, Brex, Coinbase, Crowdstrike, Datadog, Discord, Klarna, Slack, Snap, and Twitter. As trusted allies, IVP helps founders and CEOs meet the challenge of leading a rapidly growing company. Its proven system bolsters functions including those that are sometimes overlooked and partners serve as trusted allies to companies seeking to realize their full potential.

Greenspring Associates is a global investment firm that provides commingled funds and customized partnership capabilities to a diverse group of institutions and individuals in North America, Europe, Asia, the Middle East, and Australia. Through a synergistic platform, the firm invests in established and emerging venture capital fund managers, in early and growth stage venture-backed companies and in secondary venture capital fund and secondary direct investments. Currently managing over $7.3 billion of committed capital, its dedicated investment team combines broad venture fund and direct investment expertise.

Greenspring Associates

The ILPA is the global, member-driven organization dedicated to advancing the interests of private equity Limited Partners through education programs, independent research, best practices, networking opportunities, and global collaborations. Initially founded as an informal networking group, the ILPA is a voluntary association funded by its members. The ILPA membership has grown to include over 300 member organizations from around the world representing over the US $1 trillion of private assets globally.

Institutional Limited Partners Association

Data.ai

Data.ai is a decision­-making platform for the mobile app economy. Data.ai combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360­-degree view of one’s mobile business. Data.ai platform is relied upon by over 90 percent of the top 100 publishers and more than 700,000 apps. Customers of Data.ai products include the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, and Universal Studios. The company has tracked over 83 billion downloads and more than US $25 billion in gross revenues, the industry leader by far. Data.ai is a privately held global company of more than 300+ employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. The company is backed by leading venture investors including eVentures, Greycroft Partners, IDG Capital Partners, Infinity Venture Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to-date.

data.ai, previously known as App Annie, is a leading mobile data and analytics company that provides market intelligence and insights to drive competitive advantage across digital channels. Its analytics platform helps clients develop, grow, and optimize their mobile businesses with intelligence that fuels strategy and action.

App Annie Data Connector

App Annie rebrands as Data.ai to focus on growing data analytics for enterprise clients. Its CEO told us why in an exclusive interview.

data.ai (formerly App Annie)

App Annie: 3.8 trillion hours spent on mobiles in 2021

App Annie is now data.ai

Similarweb to Add Mobile Market Data from App Annie, Bringing Together Digital Insights from Web and Mobile App Leaders for the First Time in a Single Platform

The problem with App Annie (or: is the Wild West of Mobile being tamed?)

Similarweb to Add Mobile Market Data from App Annie

App annie state of mobile 2022

Deriving insights from uncommon data streams

Alternative Data

App Annie

Data.ai lays off at least 11% of staff after Sensor Tower acquisition

data.ai, previously known as App Annie, is a leading mobile data and analytics company that provides market intelligence and insights to drive competitive advantage across digital channels. Its analytics platform helps clients develop, grow, and optimize their mobile businesses with intelligence that fuels strategy and action.
data.ai offers products across two major categories - Market Intelligence and Analytics. Its Market Intelligence products provide estimates and analytics on app downloads, revenue, usage metrics, demographics, advertising, and more across over 150 countries. This data allows publishers to benchmark performance, track competitors, identify opportunities, and optimize marketing spend.
On the Analytics side, data.ai aggregates a company's own first-party app data across app stores, ad networks, analytics tools and more into a unified view. Capabilities include App Store Optimization, advertising analytics, data pipelines, and marketing analytics.
While continuing to be the mobile standard, data.ai sees an opportunity to assemble broader digital datasets and apply artificial intelligence to help enterprises compete at a higher level. In February 2022, it rebranded from App Annie to data.ai to reflect this expanded vision of being the first "Unified Data AI" company.
Key customers and partnerships
In November 2021, data.ai announced a reseller agreement with Similarweb to provide the first unified mobile and web market dataset. This allows companies to purchase industry-leading insights across both mobile apps and websites.
data.ai's customers span leading enterprises across gaming, finance, retail, travel and other sectors. Notable clients include Jam City, Klarna, ASOS, Disney, VSCO, Uber, DiDi and many others.

Neudata is a leading fintech firm that provides data intelligence services to asset managers, private equity firms, venture capitalists, consultancies, and corporations globally. It specializes in scouting, sourcing, and evaluating alternative datasets across various industries and domains. Neudata's core offering is a software-as-a-service (SaaS) platform that houses a catalogue of over 6,900 dataset reports, enabling users to search, manage, and compare data sources effectively.
The company's strength lies in its unbiased and objective approach to data assessment, as it does not buy, sell, or take commissions from data vendors. Instead, Neudata evaluates datasets based on over 100 unique factors and delivers metadata reports and advice to clients for a fee. This neutral stance ensures that clients receive tailored intelligence aligned with their specific strategies and goals.
In addition to its SaaS platform, Neudata provides expert insights through its team of data scouting professionals based in London, New York, and Shanghai. The company also offers a service called AltDating, which facilitates connections between data buyers and sellers, streamlining the process of finding and acquiring relevant datasets.
Neudata has expanded its offerings to include specialized products like Neudata Scout ESG, launched in February 2022. This tool helps organizations identify and manage alternative data sources related to environmental, social, and governance (ESG) factors, enabling them to comply with regulations and build their own ESG evaluation models.
The company has established itself as a prominent player in the alternative data ecosystem, hosting influential events like the London Data Summit, where industry leaders gather to explore the past, present, and future of data. Neudata's commitment to innovation and its collaborative approach have positioned it as a trusted partner for firms seeking to unlock the value of alternative data.

Neudata

Orbital Insight is a leading geospatial intelligence company that provides AI-powered analytics solutions to help organizations gain insights and understand trends from geospatial data. The company's flagship product, the Orbital Insight Go platform, combines multiple data sources such as satellite imagery, anonymized location data, ship GPS, and IoT data to deliver actionable insights through machine learning algorithms. Orbital Insight's technology enables customers across various industries, including government agencies, corporations, and non-profits, to monitor supply chains, analyze land use patterns, detect illegal activities, and make data-driven decisions.
In February 2022, Orbital Insight secured a contract from the US Department of Defense to develop a platform for identifying intentional Global Navigation Satellite Systems (GNSS) interference and manipulation operations worldwide. This technology leverages the company's multisensor data stack and AI capabilities to alert analysts about potential jamming and spoofing events, presenting risks to national security and commercial operations.
Orbital Insight has established partnerships with leading Earth observation companies like Satellogic to enhance its data capabilities. In April 2022, the company announced plans to integrate Satellogic's high-resolution satellite imagery and full-motion video into its platform, providing customers with access to higher quality data, improved revisit rates, and lower-cost analytics.

Orbital Insight

<div>
 
 Planet is a startup based in San Francisco and founded by former NASA employees that collects information about its changing planet via a fleet of compact, highly capable Earth-imaging satellites. The broad coverage and high frequency of Planet's satellite imagery will enable customers with unprecedented access to global and local insights that currently are either impossible or cost-prohibitive to obtain. It designs, builds, and operates the largest fleet of satellites, as well as online software, tools, and analytics needed to deliver data to users. Planet offers a diverse selection of imagery and analytic solutions, all made available online through our platform and web-based tools. They provide geospatial insights at the speed of change, equipping users with the data necessary to make informed, timely decisions. In addition to California, Planet has offices in Germany and Canada where they deliver market-leading geospatial imagery to a global network of customers and partners in over 100 countries. The Planet's mission is to image the entire Earth every day and make global change visible, accessible, and actionable.
 
</div>

Planet Labs

Premise is a market intelligence platform that enables organizations to obtain real-time, granular insights from a global network of contributors. By blending machine learning with human intelligence, the company's proprietary methodology allows clients to gather and analyze local insights quickly and efficiently from almost anywhere in the world.
Premise transforms client questions into tasks distributed through its mobile app marketplace. Contributors perform these tasks, capturing data through images, surveys, or on-site observations. The collected data undergoes rigorous quality control, including location verification, image analysis, and fraud detection algorithms, ensuring accuracy and reliability. Verified insights are then presented to clients through customized dashboards or exported in various formats for integration into existing systems.
Premise caters to diverse industries, including consumer goods companies, international development organizations, and public sector entities. Its solutions provide actionable intelligence for execution monitoring, consumer behavior analysis, community understanding, and supply chain optimization. With a global reach spanning over 140 countries, the company facilitates data collection from even the most challenging regions.
Premise distinguishes itself through rapid insights gathering, unparalleled data granularity, and stringent quality assurance measures. As of 2024, the company recorded over 25 million submissions per year, garnering trust from industry leaders.

Premise

PriceStats is a company that specializes in transforming data into meaningful tools for economic analysis. The company's primary focus is on developing global, real-time economic statistics using online data. PriceStats produces daily inflation statistics and Purchasing Power Parity (PPP) series, which are utilized by various financial institutions and policymakers worldwide. The company's technology leverages online retail prices to reveal offline street price changes, often weeks before official numbers reflect inflation trends. This approach allows for more timely and accurate economic insights, potentially enabling policymakers to better prepare for economic fluctuations.
PriceStats has continuously expanded its product offerings since its inception in September 2010. The company has developed inflation series for numerous countries, including the US, UK, Brazil, Germany, France, Canada, Mexico, Poland, and China, among others. In addition to country-specific inflation indices, PriceStats also produces global inflation series, including World Inflation, Food Inflation, and Fuel Inflation series. The company launched its PPP Series in May 2014, providing charts on real exchange rates, relative prices, and over/undervaluation for various countries compared to the US dollar. In January 2024, PriceStats released the China Aggregate Inflation Series, further expanding its coverage of major economies.
Key customers and partnerships
PriceStats distributes its daily inflation statistics and PPP series through an exclusive partnership with State Street Global Markets and State Street Global Exchange. This partnership, established in May 2011, brings PriceStats' indices to the financial sector. Target clients include hedge funds, pension funds, sovereign wealth funds, and other financial institutions interested in accessing high-frequency inflation and PPP measures. State Street provides access to these indices through its proprietary research website, Insights.
In addition to its commercial partnerships, PriceStats has demonstrated a commitment to social responsibility. Since early 2020, the company has provided its indicators for free to 16 central banks worldwide to help navigate the economic effects of the Covid-19 pandemic. In May 2022, PriceStats began distributing its Global Food Inflation series to the public on a complimentary basis through its partnership with State Street, aiming to assist policymakers in addressing rapidly rising food prices and supply shortages driven by global events. The company has also collaborated with statistical offices, offering item-level data free of charge to institutions such as the UK Office for National Statistics and the Central Statistics Office of Ireland during the Covid-19 pandemic.

PriceStats

Generated by sensors. Satellite imagery captures objects on the ground (e.g., cars in a parking lot and ships at a port), lights, pollution, and particulate matter in the air.

Generated by sensors. Collected by a variety of sensors and has many uses including agriculture and other commodities sensitive to the weather.

Generated by sensors. Data gathered from the GPS, Wi-Fi, or Bluetooth signals on mobile phones or other electronic devices, which can be used to track consumer movement such as high footfall areas, time spent at specific locations, and routes.

Generated by individuals. Includes website usage (e.g., time spent on a website, actions, and volume of queries), mobile app usage, social sentiment (based on social media posts, news, videos, and online interactions on social media), product reviews, and surveys.

Generated by individuals. E-receipts gathered from consumers on an opt-in basis provide data on user purchases and product demand. Data are anonymized and provided to corporations for targeted marketing.

Generated by businesses. Credit/debit card transaction and POS system data are structured and sought after and are used to track retail and business spending (e.g., sales volumes and prices).

Generated by businesses. Data sources used to assess consumers' creditworthiness such as income and employment information, consumer banking data, payments to specialty lenders, utilities payments, rental payments, and peer-to-peer lending records. Other data types include local prices, business banking records, commercial transactions (e.g., shipping container receipts), supply chain data, and government and corporation data.

Firms that acquire individual data streams and bundle them for sale to investors or structure/analyze the data to create data products for sale to investors.

Alternative data personalizes products/services by leveraging geolocation, social media, and transaction data for businesses

App Annie

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