Magic Labs

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Magic Labs is a wallet-as-a-service provider. It enables companies to easily incorporate non-custodial wallets to their dApps to onboard customers. Its SDK is implemented in a vendor’s code base and allows non-custodial wallets to be instantly created by customers using their existing email, social, SMS, or federated logins. The company offers both plug-and-play wallets as well as white-label wallets. These wallets include features such as NFT checkout and minting and fiat on-ramps via credit, debit, and bank transfers, with 20+ user authentication methods.

Key customers and partnerships

The company’s notable customers include some of the Fortune 500 companies in the retail, music, fashion, and gaming space, such as Mattel, Macy’s, and Xsolla. As of May 2023, its platform was being used by 130,000+ developers and had facilitated the creation of more than 20 million unique wallets.

Funding and financials

The company raised USD 52 million in a strategic funding round in May 2023, led by PayPal Ventures. It had planned to use the fresh funds to develop more product features and for geographical expansion across the EU and Asia-Pacific regions.

HQ location:
548 Market St. PMB 31387 San Francisco CA USA
Founded year:
2018
Employees:
51-100
IPO status:
Private
Total funding:
USD 83.0 mn
Last Funding:
USD 52.0 mn (Series B; May 2023)
Last valuation:
USD 450.0 mn (May 2023)
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