Pensa Systems

Pensa Systems is a leading innovator in automated retail shelf intelligence, providing advanced solutions for CPG brands and retailers. The company's core technology leverages patented motion-based computer vision and artificial intelligence (AI) to capture and analyze shelf inventory conditions with high accuracy. Pensa's system creates a 3D digital reconstruction of shelf inventory by capturing and analyzing hundreds of images of individual products, achieving a 98% accuracy rate in product identification. This approach allows for continuous, automated monitoring of actual shelf conditions without the need for new hardware, planograms, or reference images from manufacturers.

The company's AI-powered solution addresses critical issues in retail inventory management, such as stockouts, which can reach rates of up to 30%. Pensa's technology can distinguish between large numbers of different products while maintaining high data accuracy, even in environments with over 30,000 products. The system provides real-time insights on product availability, hidden stockouts, shelf assortment, store performance, product location, and inventory accuracy. In April 2024, Pensa was recognized as the "Shelf Monitoring Solution of the Year" by RetailTech Breakthrough for the second consecutive year, highlighting its innovative approach to digitizing the physical retail shelf.

Key customers and partnerships

Pensa Systems has established significant partnerships within the retail industry. In July 2023, the company entered into a partnership with Acosta, a leader in providing commerce-centric solutions for brands, retailers, and foodservice providers. This collaboration aims to deliver highly accurate retail shelf visibility, strategic business insights, and in-store execution for CPG brands and retailers. The partnership combines Acosta's business intelligence, analytics, and merchandising solutions with Pensa's shelf intelligence capabilities to drive revenue growth and optimize retail operations.

Circle K, a prominent convenience store chain, is noted as one of the investors in Pensa Systems, indicating a strategic interest from major players in the retail sector. Pensa's technology has been adopted by leading CPG brands and retailers globally, addressing what the company refers to as a trillion-dollar "blind spot" in the industry. The company's solution supports various use cases, including efficient in-store merchandising, reduced stockouts, optimized planning and compliance of retail shelf space, improved promotional effectiveness, enhanced ecommerce customer experience, and more accurate demand forecasting.