Hannun

Hannun is a Barcelona-based eco-friendly furniture company that designs, manufactures, and sells handmade wooden furniture worldwide. The company uses sustainable materials like discarded wood, ensuring all products are environmentally friendly. Hannun's core offerings include unique, handcrafted wooden furniture pieces such as chairs, sofas, tables, and accessories. The company's key differentiator is its focus on providing premium yet affordable solid wood furniture to customers aged 25-45, particularly women.

Hannun operates as an online-only, direct-to-consumer brand, allowing it to offer competitive pricing by eliminating intermediaries. The company generated EUR 1.2 million in revenue in 2019, reaching over 10,000 customers primarily in Spain while expanding into other European markets like Germany, the Netherlands, France, Italy, the UK, and Portugal. In 2021, Hannun's revenue grew to EUR 4.09 million, with 29% coming from international sales. The company has outsourced production to artisans but maintains stringent quality control, aiming for a 30% contribution margin.

Hannun faced disruptions during the Covid-19 pandemic but swiftly adapted by partnering with Criteo for effective digital advertising, driving conversions on its Shopify website. As of 2024, the company has continued its growth trajectory, capitalizing on the sustainable furniture industry's projected 10-15% year-over-year expansion. In May 2022, Hannun initiated the process to go public by joining the BME Growth companies market, aiming to raise EUR 12 million to fund acquisitions and accelerate its international expansion.

Key customers and partnerships

Over the years, Hannun has successfully leveraged social media influencer partnerships to drive brand awareness and customer acquisition organically. The company has amassed over 200,000 Instagram followers across various country-specific accounts. Its primary customer base comprises young individuals and couples aged 25-45, predominantly women seeking eco-friendly, handcrafted furniture for their homes.