Affable

Affable is an influencer marketing platform that leverages AI and data analytics to help brands and agencies find the right influencers, manage collaborations, run campaigns, and track performance. Founded in 2017, the company primarily caters to customers in the Asia-Pacific region, with clients such as AirAsia, WE Communications, Shopee, Estee Lauder, Casio, and Swarovski.

The platform stands out with its advanced search capabilities, allowing users to perform negative searches and find influencers based on specific criteria, including demographics, psychographics, interests, locations, and audience traits. It also offers unique features like grouping influencers and calculating their unique reach, providing a more accurate representation of their collective audience.

Affable's campaign management tools enable seamless execution, with real-time tracking of influencer content, engagement metrics, and earned media value. The platform generates comprehensive reports that analyze audience demographics and engagement levels, helping brands identify and target their most valuable audience segments effectively.

In June 2023, Affable launched Skye, an AI-powered companion designed specifically for influencer marketers. Developed in collaboration with Google Cloud, Skye leverages cutting-edge AI capabilities to streamline and optimize influencer marketing campaigns. Key features include Magic Search for finding the perfect influencer match, Lookalike Recommendations to expand influencer networks, Automated Email Generation for streamlining collaborations, and Brand Consistency and Risk Management tools to protect brand reputation.

Key customers and partnerships

The company has successfully executed over 12 influential campaigns, collaborating with approximately seven brands under the Affable banner and an additional 55+ brands beyond its platform.