Affinity Solutions

Affinity Solutions is a consumer purchase insights company that harnesses real-time data from over 140 million debit and credit cards to provide marketers with actionable intelligence. Their platform, Comet, utilizes Purchase Media Metrics (PMM) to directly connect advertising exposure to consumer purchases, enabling outcomes-based marketing strategies. Affinity Solutions processes over 9 billion annual purchases, revealing granular insights into consumer behavior, spending patterns, and marketing campaign effectiveness.

Comet empowers marketers to plan, activate, and measure media campaigns with unprecedented confidence. It offers a comprehensive view of customer and prospect spending across brands and categories, facilitating optimized media investments. By reaching known buyers through targeted purchase-based audiences, marketers can increase their return on ad spend (ROAS) by up to 50%. Furthermore, Comet validates the incremental revenue impact generated by media campaigns, allowing for data-driven decision-making.

In March 2023, Affinity Solutions launched a campaign for Consumer Bank, targeting lapsed FuboTV subscribers and offering them a USD 15 rebate for a USD 20+ subscription purchase. This exemplifies their ability to execute targeted, outcome-driven marketing initiatives.