HomeCourt

HomeCourt is a mobile basketball training application that utilizes artificial intelligence (AI), computer vision, and augmented reality (AR) to provide real-time analytics and feedback to players. Developed by NEX Team Inc., the app captures and analyzes various aspects of a player's performance, including shot accuracy, progress over time, speed, vertical jump, release time, and ball handling skills.

The technology behind HomeCourt combines proven training concepts with advanced AI algorithms to create an immersive and engaging experience for players of all skill levels. By positioning a smartphone or tablet camera to view the player and the court, the app can track and measure intricate details of the player's movements and shots.

HomeCourt offers interactive workouts and drills that simulate real-life scenarios, making the practice sessions more enjoyable and game-like. The app provides personalized training plans based on the user's specific areas of improvement, ensuring a tailored experience for each player.

In July 2018, HomeCourt launched its app, which quickly gained popularity, logging over 25 million shots, 20 million dribbles, and 3.5 million minutes of usage across 170 countries by August 2019. The app's innovative approach to basketball training caught the attention of the NBA, leading to a strategic partnership announced in July 2019.

Through this partnership, HomeCourt's technology is being utilized within the NBA's youth developmental basketball programs worldwide, allowing players to access elite-level analytics and real-time feedback. The app also features NBA-themed challenges, contests, and achievement badges, fostering a global community of basketball enthusiasts.

Key customers and partnerships

In July 2019, HomeCourt entered into a strategic partnership with the NBA, enabling the app's groundbreaking technology to be used for player development and training at all skill levels within the NBA's youth basketball programs globally.

The partnership aims to design innovative experiences that bridge the digital and physical worlds, engaging basketball players worldwide. HomeCourt collaborates with the NBA at marquee league events such as the MGM Resorts NBA Summer League, Jr. NBA Global Championship, Basketball Without Borders, and the NBA Academies.

Among HomeCourt's investors are prominent figures from the basketball world, including Dallas Mavericks owner Mark Cuban, two-time NBA MVP Steve Nash, and current and former NBA and WNBA players like Jeremy Lin, Bradley Beal, Sue Bird, Joe Harris, Al Horford, Mason Plumlee, and Miles Plumlee. Their involvement underscores the app's potential to revolutionize basketball training and talent discovery.