Besty AI is an AI-driven guest messaging and revenue optimization platform for short-term rentals. The company utilizes a fine-tuned algorithm specifically for the hospitality industry using a variety of open-source and proprietary AI models. Its product portfolio consists of AI guest messaging and tracking, AI upselling (personalized outreach messages to guests), and AI operational tools (personalized review responses and guest sentiment detection). As of August 2024, the company was working on adding task management features as part of its operational tools suite.
As of August 2024, Besty claimed its AI is updated and re-trained in real-time based on data fed to it via a property management system (PMS), as opposed to manually copying and pasting data.
Besty AI generates revenue via monthly subscriptions based on total listings (cost per listing ranging from USD 3–12).
Key customers and partnerships
As of August 2024, the company had 250 customers with 10,000+ listings in its platform. Notable customers included Andes STR, Beach Box, and Beachside Vacation Rentals, while integrations with property management systems included Guesty, Hostaway, and Hostfully, among others.
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